Peter Levitan & Co.
The New Business of Advertising
The brilliant LONDON Advertising thanked me for my support by doing this video using Wordeo. Check it out…
Apparently, I am the “ad man’s jock strap”. Just the kind of moniker that a London ad agency could grip.
(Call me if your ad agency needs a bit of a lift.)
Here’s my Advertising Week post on advertising agency videos. Does your agency have one?
Join me and my very close friends Martha Stewart, Malcolm Gladwell and Guy Kawasaki at Inbound 2014 in sunny Boston this September…
* I will be speaking on how advertising agencies should think real hard about the value of writing a book. Ogilvy did it. M&C Saatchi did it. Jerry did it. Jon Steel did it. And, I wrote my soon to be released The Levitan Pitch. in only 6 months.
I wrote about the power of guest posting recently. Here is my latest guest post on the Advertising Week blog. The post is all about why advertising, digital, design and PR agencies need to put their agency story up on their website using = an agency video.
The genesis of the post is based on insights gathered from my book. Virtually everyone I talked with (agency CEO’s, clients, agency search consultants) say that interpersonal agency to client chemistry is a key factor in agency selection. My point — start building chemistry with you website.
As a bit of background, I have been using email as a marketing tool since 1995 when I launched my first news website New Jersey Online. NJO had very active reader forums, no, we did not call that social media then, but it was. To support our social media program we also collected email addresses and used Mercury Mail, an early player in the email space, to deliver targeted emails to our large NY Metro audience.
Today, email is a part of everyone’s online life, it is the most used digital tool, and as marketers, it is, or should be, a key element of all of our business development marketing programs. But, it isn’t.
[Read more…] about Should You Use Email Marketing For Ad Agency New Business?
In the interest in continuing to walk my own talk, this post is about asking people to sign up for my newsletter below. Everyone who does this painless act receives my informative white paper:
The detailed white paper includes 35 easy to implement recommendations from 30 years of advertising agency experience at Saatchi & Saatchi and owning my own profitable agency and founding two groundbreaking Internet startups where I was a client… I know what I am talking about when it comes to running a profitable agency.
Frankly, why wouldn’t you want to read this? Even if only to satisfy your curiosity*.
*Another thing I know: Only the curious will survive and grow in today’s advertising marketplace.