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New Business

A Twitter Tool For Advertising Agencies

Peter · January 21, 2015 · 1 Comment

I love Twitter Tools

download broCheck out the Twitter tool SocialBro (and, don’t thank me for naming this company). Here is what they say about themselves:

SocialBro’s advanced solutions for Twitter marketing are built around what you need. From Enterprise scale organisations coordinating multi channel strategies across multiple teams to individual influencers building a personal brand, our clever tools work with your preferred Twitter client (e.g. Hootsuite or Tweetdeck) to help you achieve your goals on Twitter.

Here is just one of the detailed traffic reports I get from them about my Twitter account. Now, make sure you think about the following detail about me when you look at these numbers:

I post on west coast time. Therefore, my east coast audience is getting up earlier than me.

When see what my Followers talk about in their feeds, consider that I write about advertising, social media and marketing. I am not so sure about the “love” thing.

My audience works 24/7 across the globe. I don’t have best days or seriously best times.

For more, many more, insights on SocialBro, head over to Razor Social. If you haven’t been to this fab website… Go there!

SocialBro   Browse your Twitter Community

Want More Twitter Tools?

Here is a link to my post about 11 must have social media tools for advertising agency business development — and agency clients.

Mitch Joel On The Art Of Ad Agency Social Media

Peter · January 16, 2015 · 1 Comment

Twist Image’s Mitch Joel On The Art of Ad Agency Social Media As A Business Development Tool

And… Writing Like Crazy Since 2003

Mitch_lowres_rgbQuick note. It is 1 January 2018 and Mitch just served up his 599th podcast. He started blogging in 2003. That is what I call some serious focus and consistency. This is how to run social media.

—-

Here is an interview with Mitch Joel as a counterpoint to his interviewing me for his “6 Pixels of Separation” podcast.

Mitch is President of the WPP Montreal-based agency Twist Image – one of the largest independent digital marketing agencies in North America. Mitch is the most prolific user of social media in the agency world. In addition to his podcast, he authors the agency’s blog, has written two books (with a third on the way), writes for the “Harvard Business Review” and “Huffington Post”, has over 64,000 @mitchjoel Twitter Followers and speaks at major conferences.

Peter: When did you start blogging?

Mitch: I started blogging in 2003. The spirit of it came from my pedigree and background in publishing, media and writing. When I saw the blogging platform come out, it was Blogger at the time, I thought that blogging would be a different and unique way for our agency to do some form of thought leadership. Although, I didn’t call it ‘thought leadership’ at the time.

We were there at the early days of digital becoming something in marketing. It just seemed like the right, comfortable fit for me. Then I got very addicted. I publish eight hundred to a thousand words every day. I couldn’t tell you logically why I do this. I don’t check my stats. I do it because I like to write and there happens to be a publish button.

You’re up to four hundred and forty-four podcasts. Why did you move into podcasting in addition to such prolific blogging?

[Read more…] about Mitch Joel On The Art Of Ad Agency Social Media

Inside Look: An Advertising Agency Search Consultant

Peter · January 11, 2015 · 1 Comment

An Inside Look At The World Of An Advertising Agency Search Consultant

screen-shot-2016-11-17-at-8-48-13-amThis interview is all about the world of an advertising agency search consultant and how your firm might get on their radar. To understand this world, I interviewed leading consultant Russel Wholwerth of External View Consulting Group. The interview is in my book, The Levitan Pitch. Buy This Book. Win More Pitches. Sales message coming… buy the book at the top of this page. I’ve sold lots to your competitors. By the way, I know for a fact that everyone that has read this book is now much better looking, smarter, richer and thinner.

Go Forth

If you think that your agency isn’t ready for the primetime of being vetted by an agency search consultant, here are a couple of Russel’s insights that are s applicable to even a two-person shop – tone-deaf is not a good thing:

PL: Conversely, are there any standard presentation blunders that agencies make — over and over?

Russel: Agencies can often appear tone-deaf to the client’s needs. These agencies tend to be intoxicated with their own attributes like the number of offices they have around the world.

Here is one more BIG insight:

Russel: We get at least 20 to 30 inquiries from agencies every week. Most agencies act as if they have no clue how we operate or that they will need to really stand out to generate interest.

Imagine, this is how some agencies run their business. Read on… [Read more…] about Inside Look: An Advertising Agency Search Consultant

A Massive Ad Agency Blog Fail

Peter · January 3, 2015 · Leave a Comment

images failThere is no question that advertising, digital and PR agencies that have sound blog strategies attract (attract!) the type of clients that they want to their websites. Obviously, starting with clear blog objectives and an understanding of viewer personas is key. However, even with the right intentions, agencies can still fail big time.

A Massive ‘Content’ Agency Blog Fail

I was doing a bit of self-education today about advertising agencies that specialize in and position themselves as experts in telling brand stories. I’ve always thought that this has been a underserved positioning (or sub-positiong) for agencies. In my search, I came across one of the segment’s leaders…. Story Worldwide. Here is what I found. [Read more…] about A Massive Ad Agency Blog Fail

My 2 Favorite Advertising Agency New Business Quotes

Peter · December 31, 2014 · Leave a Comment

“If everything seems under control, you’re just not going fast enough.”

Mario Andretti

My take: It is OK to drive past your comfort zone. In fact, you won’t win without doing it.

“If you dislike change, you’re going to dislike irrelevance even more.”

General Eric Shinseki

My take: Advertising, PR, digital and mobile marketing is changing so fast that it makes me think of one more quote.

OK…. One more: This is the one that I think your advertising agency must (has to) live by if you want to succeed and grow in 2015.

“Lead, follow or get out of the way.”

Ted Turner

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