Peter Levitan & Co.
The New Business of Advertising
Lot’s of updates for LinkedIn (smart upgrade = good news), Facebook, Tumblr., and Foursquare… remember them?
Social media news and new developments making social media marketing easier. (LinkedIn Contact, Facebook mobile app update, Twitter app update, Foursquare update)
Read more from the source: socialmediaexaminer.com
Here is an interesting and somewhat revealing chart on Apple’s innovation timeline correlated with its stock price.
Rhetorical questions coming… Do you think that being innovative is good for adverting and digital agency business development? Does innovation drive valuation?
Pinterest works for my marketing. It should work for you. My best advice… get in early. It is still early with only 10 -15% male usage.
Social media marketing podcast 38, in this episode Melanie Duncan shares why marketers should use Pinterest to help drive more traffic to their website and increase sales.
Read more from the source: socialmediaexaminer.com
And, take a look at my Pinterest Advertising Agency Directory (Is your agency missing?)
I’ve been reading Dan Zarrella for years. His latest book, “The Science of Marketing” is a hard one to put down. It totally delivers my need for geek.
Here is his LinkedIn profile:
Dan Zarrella is the award-winning social media scientist at HubSpot and author of three books: “Zarrella’s Hierarchy of Contagiousness,” “The Social Media Marketing Book” and The Facebook Marketing Book.
He has a background in web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices.
Webinars in his “Science of…” series have drawn upwards of 30,000 registrants. And he holds the Guinness World Record for the largest webinar ever.
Is “The Science of Marketing” the best marketing book? It just could be today’s best if you’d like to run marketing programs based on analytical proof vs. assumptions.
I urge you to go out or online and buy it. The book delivers Dan’s quantitative approach to social marketing. As the subtitle says, “When to Tweet, What to Post, How to Blog, and Other Proven Strategies.” Proven being the operative word here. All of this advice is backed up by years of tracking how people use social media, email, webinars and SEO.
Its a “Just the facts” book. Given the crazy world of opinionated social media advice… This book’s findings will help you dazzle your coworkers and friends.
I wrote “Boomercide”, a book on suicide this year. To imagine that suicide could ever be used by Hyundai to make an emissions point in a TV ad is so astounding that, well, um….
Holly Brockwell, a freelance advertising creative from London, today posted an open letter to Hyundai and their advertising agency, Innocean on her blog. It has already been read 50,000 times. It says: “As an advertising creative, I would like to …
Read more from the source: Irish Independent