Peter Levitan & Co.

The New Business of Advertising

eBook

Yes, You Can Write and Publish A Business Book in 6 Months

· · Leave a Comment

You Can Write and Publish A Book in 6 Months – I Did It Twice

Here is a SlideShare presentation on how advertising agencies can write and publish a business-building book in 6 months. I know that this can be done. To-date, I have written two books and each took me about 6 months. Agencies with in-house writers and designers should be able to easily match me.

I wrote the presentation for HubSpot’s Inbound Conference. I’ll be giving it to an audience of advertising and marketing folks.

My main points are:

Books are a powerful marketing tool that builds credibility and enhances and supports branding. I’d like to think that this is what my new The Levitan Pitch. Buy This Book. Win More Pitches. will do for me.

  • Advertising and design agencies have all of the tools to write and design a book.
  • They (and you) have content multiplies that will help get the book written and out.
  • I suggest going all digital: publish a print-on-demand paperback (the quality of myAmazon printed books is amazing), an eBook and have a voice over friend do an audio book for all of those east and west coast commuters.

Now that you’ve seen how to write the book, you might want to actually buy it.

Just go to Amazon and, well, buy it.

I Love HubSpot

· · Leave a Comment

How Could I Not Love HubSpot?

IMG_7523[1]

 

They just bought a bunch of copies my new book for the Inbound Conference. I’ll be there talking about how advertising agencies can go from idea to having a published book in 6 months.

I did that for both of my books: The Levitan Pitch. Buy This Book. Win More Pitches. and Boomercide: From Woodstock To Suicide. Both are on Amazon – which is one of the ways to control the process and get published quickly. There are more.

I will be putting the presentation up on SSlideShare and here soon.

Boomercide aka Suicide

· · 1 Comment

Boomercide The Book And Robin Williams

Boomercide Cover-Screen-size_d3[2] jpegWithin hours of Robin William’s suicide, I had some incoming email from marketing friends that suggested that I should use the press attention to promote my 2012 book Boomercide: From Woodstock To Suicide. While this idea might have made sense from the very pure marketing perspective of leveraging the news, I chose not to synergize my book marketing with Robin’s death for the obvious reason that it would be rather crass. Even ugly. I couldn’t see going through a keyword analysis related to his suicide to increase page views.

Now that some time has passed (how quickly the press moves on) I think that I can discuss my book .  And, in case you think I am still being crass, crass in today’s world means that I would be promoting my book on Twitter using a Robin-related hash tag. I’m not. [Read more…] about Boomercide aka Suicide

One Reason Not To Do Advertising Agency New Business

· · Leave a Comment

2014 marketing spendOK, I admit it. I am fibbing.

There is no reason that an advertising agency shouldn’t always be executing some form of business development activity. While you might want to slow down on outreach during the summer (but, keep those monthly emails going out), there is no reason that you shouldn’t be thinking and planning hard for the fall. You want to get out of the blocks fast. The reason is that your prospective clients are going to spend more marketing dollars in 2014 and 2015, and you want to get some of those bucks.

You would like some of that $180.12 billion, right?

Me and New Business

In my case, in the past few weeks, I have slowed down the number of blog posts, guest posts and LinkedIn activity that I have been sending out. People still find me via SEO but I am not actively stimulating the conversation at my usual pace.

Why? I am finishing my book and its marketing plan. Here is what is close to the final cover. I am getting psyched. It will be a very valuable book (If, I do say so myself) packed with my insights from thirty years of pitching and over twenty interviews with pitch experts of all stripes.

COVER_COMP_140721

Get The Book Early

Sign up below for my weekly newsletter and I will alert you to the launch of the 175 page paperback and eBook.

I guarantee that you will be able to deliver more successful new business pitches earlier and faster than the agency down the street.