Tag Archives: website

Personal Update

Yes, It’s Personal First I was interviewed recently by Mitch Joel of WPP’s Mirum agency and its Six Pixels of Separation podcast. It’s the second time that we’ve discussed the “art” of business development and the state of today’s advertising business. While I recommend listening to ME!, I want to make sure that you add […]

3 Ad Agency Websites That Work

Inspiration: 3 Ad Agency Websites That Work Yes, another post on ad agency websites. This time I am writing about three very different approaches. All work. How do I know this? These agency sites deliver via unique approaches at a time when many agency websites act more like a ‘me-too’ non-sales oriented brochure. To start, here […]

Minimalist Advertising Agency Websites

Minimalist (Advertising Agency) Websites Say this out loud: “Your advertising, digital or design agency has only about 8 seconds to get the attention, interest and then drive an action from a website visitor.” That is what 8 seconds in the land of website lead gen looks like. I have been studying the design and sales savvy of advertising agency websites […]

Ad Agency Business Development Trick

My Business Development Trick Interview I have a business development trick I use when working with my ad agency clients. It’s my easiest and yet most beneficial trick. After some highly intelligent blabbing, I point “my” agencies to a set of benchmark agencies that are directly relevant to my customized business development plan recommendations. These benchmark […]

Is Your Ad Agency Special?

The “Special” Ad Agency Wins I’ve written about the need for creating ad agency differentiation if an agency wants to excite and win new clients… (I know, I know, you know that I know that you know how important having an agency  positioning that stands out is.) But, most agencies do not seek a high degree of […]