An Advertising Agency Christmas Video That… …Is actually entertaining. In this case, no surprise, it’s from Toronto’s Zulo Alpha Kilo. “The holidays are a time for forgiveness. And what better way to ask for forgiveness than with Dmitri the Apology Dog from Zulu Alpha Kilo.” Hard to go wrong with a talking dog.
Tag Archives: branding
OK, Let the Advertising Agency Holiday Card Thing Start When I ran my agency I avoided the oh-too-obvious XMAS client dance / gift/ celebration by waiting just a bit to send out engraved bottles of red wine that ushered in the New Year. Thought we’d get past the XMAS rushhhhhh and clutter. Below is my […]
The “Special” Ad Agency Wins I’ve written about the need for creating ad agency differentiation if an agency wants to excite and win new clients… (I know, I know, you know that I know that you know how important having an agency positioning that stands out is.) But, most agencies do not seek a high degree of […]
Go Win An Advertising Award It took me awhile to fully understand the value of winning an advertising agency award in the in the context of business development. Yes, I know, I should have figured this out a lot earlier. Especially, when you consider that I ran business development at Saatchi & Saatchi in the days […]
Two Advertising Agency Chemistry Strategies I have been focused on the idea that interpersonal chemistry is one of the most important decision-making criteria that a client uses when selecting an advertising agency. I also think KNOW that chemistry can be massaged and managed. In fact, if you want to win, you better work on releasing those […]