Tag Archives: branding

So You Want To Be A Rock ‘n’ Roll Star Advertising Agency

Want To Be A Rock Star? (I Hope) So You Want To Be A Rock ‘n’ Roll Star is a 1967 song by California’s The Byrds. Never heard it? You should. But more to the point, it could act as an anthem for you becoming a rock ‘n’ roll star advertising agency. By the way, […]

Time To Kill Your Advertising Agency Blog?

Is It Time To Kill Your Advertising Agency Blog? I think that this is a big question that should be reviewed every year: Should you kill your advertising agency blog? To help answer it, I am going to discuss the pros and cons of ad agency blogging. The kind of blogging that should be an […]

2017 Advertising Predictions

The Art Of Advertising: 2017 Advertising Predictions Huh, 2017 advertising predictions? No, I am not one year behind. This is just a redirect of a post I wrote in early 2017 about, yup, my predictions for 2017. I wanted to share it with you simply to show where my thinking was one year ago. So, […]

How To Start, Grow and Sell An Advertising Agency

How To Start, Grow and Sell An Advertising Agency I’ve been consulting with advertising agencies on how to grow their business for the past five years. It is rather fulfilling and fun. In fact, one of my agency clients just told me that they won a major piece of business from Google. I love hearing things […]

An “Advertising” Cure For CPG’s Ills

An “Advertising” Cure For CPG’s Ills Imagine creating a new marketing company that directly goes after a huge industry’s Pain Points. I mean, directly. I just read, “2 Saatchi Alums Vow To ‘Clean Up’ CPG” in MediaPost. These ex-Saatchi guys vow to help clean up CPG’s big needs per the article … “As the consumer packaged […]