Tag Archives: branding

What Ad Agency Clients Want

The Client Need-Scape = What Ad Agency Clients Want There is no single type of client. But, most clients want a similar array of attributes and deliverables from their ad agency. From an agency business development perspective, clearly enunciating that you understand the client need-scape, the what ad agency clients want from you, is critical in […]

Is Saying Fck (You Know What I Mean) Cool?

Can you say ‘fck’ in your B2B marketing? (Before I start, a side note… I originally had the URL: www.peterlevitan.com/issayingfuckcool  I now know that Google does not like the word Fuck – so I took out the “U” from any Google heat seeking search missile.) We’ll see if this post gets indexed now. See at […]

The Advertising Agency Of The Future

How To Future-Proof Your Advertising Agency The advertising agency of the future needs some serious planning and agility. No surprise here. But, what is surprising to me is the wide range of attention, or lack thereof, to the future I see in the advertising world. Just for the hell of it. I’ll start with the […]

Harley Davidson And Ad Agencies

Let’s Start With Ad Agencies It is nice to see that ad agencies are willing to pivot. I read today that Cal McAllister of Seatle’s now closed Wexley School For Girls is starting a new agency. Having visited Wexley in the now distant goodish old days, I am not surprised that Cal has shifted from […]

Amsterdam Is Fun

KesselsKramer Makes Amsterdam Fun Yeah, you know Amsterdam is fun. I’ve just had that confirmed: spring weather; the gorgeous canals; tall blondes; really fine design; marijuana is legal (but, I am from Portland so who cares.) And the two best photography museums I’ve been to. Foam and Huis Marseilles. I’ll put links to them at the bottom. Getting to […]