Tag Archives: branding

More Advertising Agency Christmas

An Advertising Agency Christmas Video That… …Is actually entertaining. In this case, no surprise, it’s from Toronto’s Zulo Alpha Kilo. “The holidays are a time for forgiveness. And what better way to ask for forgiveness than with Dmitri the Apology Dog from Zulu Alpha Kilo.” Hard to go wrong with a talking dog.  

Christmas 2016 – First Advertising Agency Holiday “Card”

OK, Let the Advertising Agency Holiday Card Thing Start When I ran my agency I avoided the oh-too-obvious XMAS client dance / gift/ celebration by waiting just a bit to send out engraved bottles of red wine that ushered in the New Year. Thought we’d get past the XMAS rushhhhhh and clutter. Below is my […]

Is Your Ad Agency Special?

The “Special” Ad Agency Wins I’ve written about the need for creating ad agency differentiation if an agency wants to excite and win new clients… (I know, I know, you know that I know that you know how important having an agency  positioning that stands out is.) But, most agencies do not seek a high degree of […]

How To Win An Advertising Award

Go Win An Advertising Award It took me awhile to fully understand the value of winning an advertising agency award in the in the context of business development. Yes, I know, I should have figured this out a lot earlier. Especially, when you consider that I ran business development at Saatchi & Saatchi in the days […]

Two Advertising Agency & Client Chemistry Strategies

Two Advertising Agency Chemistry Strategies I have been focused on the idea that interpersonal chemistry is one of the most important decision-making criteria that a client uses when selecting an advertising agency. I also think KNOW that chemistry can be massaged and managed. In fact, if you want to win, you better work on releasing those […]