How Do Clients Find Your Advertising Agency? Think List.
There are multiple ways that a prospective client will find an advertising agency. These range from very aggressive agency outreach to highly intelligent outreach (yup, two different approaches) to your inbound program to your agency reputation to being on the radar of search consultants to simply getting found on the day that new client wakes up and says, “How can I find my new advertising agency” and locates an advertising agency list.
While you should have a very intelligent in and outbound business development program, you must be available when a client goes to Google and searches on advertising agency list.
Put yourself in the client’s shoes, they love Google – I know this, I did some keyword activity work.
An extra benefit of my list. You want to look hard at your competitors and their best marketing practices. These lists will help you find the winners.
The List Of Advertising Agency Lists
Here is a quick look at the advertising lists you should be on. Some will be easy, some will require a bit of work. But, you need to be able to be found.
Wikipedia’s List of Advertising Agencies. This list is not just the big boys. An example, Tombras group from Knoxville is on the list.
AdAge’s A-List. Look, there must be some way that AdAge finds these agencies. Maybe you should think about letting the editors know that you are alive.
AdForum. Hey, this is what they say and I’d imagine that clients pay attention… “AdForum’s Global Directory of Advertising Agencies is the advertising industry’s premier resource for learning about agencies in the USA, Europe, Asia, Oceana, and MENA. Our interactive map identifies agencies according to region and core competencies – ranging from digital marketing and social media
strategies to mobile app development, brand engagement, and product design.”