Favors Are Good – Favores Están Bien
I live in San Miguel de Allende Mexico. It’s a very famous town these days thanks to articles like this #1 city in the world kinda crazy thing from Travel & Leisure. I guess that this is a good thing, a favor to us, but hey, the Centro traffic can get a bit out of control on weekends.
OK, here is my favor request. Come on down and take a photography class from my friends at Seek Workshops. You’ll get two benefits – you will wind up taking better photographs and they’ll give you an insider’s look at San Miguel. From Seek:
Our one-week intensive photo workshops in beautiful San Miguel de Allende, Mexico will challenge you, inspire you, and lead you to new creative directions in your work. Explore our offerings for 2017-2018—ranging from Documentary and Street Photography to the Zen of Seeing— and prepare to evolve. In addition to our workshops listed here, we offer individual mentoring and one-on-one instruction.
As one of the primary benefits of being based here in San Miguel full-time, we can also create a wide range of customized workshop experiences to accommodate your group’s travel schedule.
Head over to Seek’s website and get one more bene… You’ll see a sweet video about Anado Mclaughlin and The Chapel of Jimmy Rae by the National Geo photographer & filmmaker Bob Krist. Yes, the chapel is otherworldly. But, that’s what living at 6,000 feet and drinking lots of mezcal will get you. If you do come down, I’ll do you a favor and I’ll show you a sweet mosaic that Anado did in my house’s courtyard. You also do yourself a favor by actually visiting the Chapel of Jimmy Rae… you will never forget this psychedelic art experience.
If for any reason the video is taken down, go here.
An “Advertising” Cure For CPG’s Ills
Imagine creating a new marketing company that directly goes after a huge industry’s Pain Points. I mean, directly.
I just read, “2 Saatchi Alums Vow To ‘Clean Up’ CPG” in MediaPost. These ex-Saatchi guys vow to help clean up CPG’s big needs per the article …
“As the consumer packaged goods (CPG) industry continues to experience sharp declines in sales, two former Saatchi & Saatchi senior global executives, Vaughan Emsley and Cliff Francis, are launching Clean Up On Aisle 7, a new consulting firm to help CPG brands be more effective, responsive and agile in today’s changing landscape.”
Why Is The Idea Of This New “Consulting Agency” So Smart?
5 Big Reasons.
- CPG is in bad shape. Overall purchases of consumer-packaged goods in the U.S. declined 2.5% in unit terms in the first quarter, according to Nielsen.
- Volatility sucks. There are “probably more sources of volatility today than at any other time in history,” P&G Chief Financial Officer Jon Moeller said Wednesday in a call with reporters.
- CPG companies have been rather slow to adapt to the new world of digital marketing and consumer shifts. They need some speed.
- Clean Up On Aisle 7 (a cute name but a bit lengthy) aims to go directly at these major client pain points.
- Clean Up On Aisle 7’s management has the history and ecperience to deliver smart thinking. “Previously, Emsley served as the global client leader for all Publicis Groupe agencies working on P&G brands, while Francis worked as the former worldwide creative director for P&G brands at Saatchi & Saatchi.”
OK, One More Smart Point – For Your Agency.
Clean Up (a shorter version as I am sure they will be known) stands out from the huge pack of advertising agencies and consultants that do not have a well-defined positioning, a bold reason for being and a hard to ignore sales proposition.
A new company dedicated to curing the ills of CPG meets a clear need and… stands out.
They are unignorable.
I’d Say Crazy
This is what is going on in crazy data-land every minute on the Internet (well, much of it. Domo left out PornHub.)
This has many implications. One is that the clients your agency is trying to attract via social media and content are, um, distracted.
To Be Unignorable, Kick Some Thought Leadership Ass
If you are one of my clients, you have heard me talk about how to be unignorable. That means, do not be ignorable. Which means, do not put forth me-to thought leadership content (copy, videos, podcasts, white papers, books and on and on) that can be easily dismissed by your target market.
How To Stand Out?
Want to get heard and talked about? Be bold. Tell it like it is. Say something that resonates. Have an opinion. Be bold and be quick. Act like Mario Andretti (you know who he is, right?) A quote:
If everything is under control, you are not going fast enough.
Well, L2’s Scott Galloway is not under control. He lets it hang out and… he is NOT ignorable. A sample… his opinion about Amazon, Apple (love this one!), Facebook and Google.
The History of Podcasting +
This is my 600th blog post so I thought that I’d be particularly insightful (in my mind at least.) Stay with me as I am about to ramble about me and some business development insights. A bit later, I’ll actually discuss the history of podcasting. But first, some back-patting.
I am consistently on Google’s page one for searches for ‘advertising agency business development’. This in-your-face ranking drives my business. How did I wind up on page one?
My Blog @ 600 Posts
I have posted about one subject = advertising agency business development since January 12, 2013. With this post, I am now at 600 posts. While not totally slavish to my primary keywords of ‘advertising & agency & business & development’ (note today’s Podcasting headline), I have hammed the subject of advertising, digital, design and PR agency business development and sales with short 200 to 500-word posts up to very long 3,000 word plus posts for 4.5 years. Google seems to like the consistency and dedication to providing relevant targeted information.
In addition to being a dedicated weekly blogger, I have effectively increased the amount of my content by publishing chapters from my 70,000-word book, The Levitan Pitch. Buy This Book. Win More Pitches. and love using interviews as long-form blog content. Interviews are a go-easy way to deliver 1000+ word content. Interview the right people via audio or video (I use my iPhone, Skype and Zoom) and voila – content. Interviews deliver content that can be transcribed to text overnight via a company like Rev.com. With just a bit of editing, you can easily have very valuable text (Google candy), audio, podcasting, and video (YouTube candy) for your blog and beyond.
Beyond? I amplify my content via my email list, LinkedIn, Twitter, Facebook, YouTube, and SlideShare. This meets my Rule Of Five — get the content on at least five distribution platforms.
There is more to my content marketing strategy including a love of guest posting. However, you will have to take me up on my Vito Corleone Offer to learn more. Read More