Yearly Archives: 2018

Apple or British Airways?

Does Apple Know Its Advertising History? Is Apple’s derivative “Color Flood” Parkour TV ad OK?  It might be if it was actually better strategically or creatively than Saatchi’s famous 1989 face TV commercial for British Airways. I see things like this look-alike ad and I wonder if the director knows ad history… Or? Regardless, look […]

How To Grow With Linkedin

Get Heavy With Linkedin I am looking at Linkedin over the past couple of days and I see a very smart Australian sales/ marketing buddy posting with heavy frequency on LinkedIn. I am like: “What’s Up?” Here is our quick but valuable discussion. (SHHH… the secret is Reach & Frequency) Peter: Damn. You are cranking out content […]

Advertising Agency Marketing and Getting Past Sameness

Beyond Sameness: An Advertising Agency Marketing Objective This mini-thought-piece is about getting away from the awfulness of advertising agency marketing ‘sameness’. First of all, of course, all advertising agencies are by nature the same. All dry cleaners are the same. All bars are the same. All optometrists are the same. All advertising agencies make or deliver ads. […]

Best Of 2018

No, no, don’t worry, I am not going to make a long list of the best of 2018. I am just going to tell you about my best personal experience. The People I have been working on a major photography project for a couple of years. As I say on my photography website: “I am […]

Stats From Google

Google Stats: Desktop vs. Mobile vs. Tablet I always find my website’s Google Analytics interesting (those are mine over there). How does your website look on mobile? Does it sell the agency in that small window? I am also surprised (well, not really surprised) at how few agency leaders, management types, look at their stats. And adjust. […]