Yearly Archives: 2018

Does Your Advertising Agency Blog Kick Ass?

Advertising Agency Blog Objectives & Strategies This is how Google displayed my website to the world via a search on “advertising agency new business” – a perfect search phrase for my advertising agency consultancy. This makes me happy and is a direct result of my meeting the business objectives of my blog. My objectives are clear – […]

Advertising Agency Strategic Planning And Insights

How Your Advertising Agency Can Leverage The Value Of Strategic Planning And Insights For Growth I am sitting next to a 1.5-inch three-ring binder from Saatchi & Saatchi Advertising Worldwide called “Saatchi Insight. Strategic Planning Tool Kit”. This book was our advertising agency strategic planning and insights bible.  I took this tome with me when […]

13 Steps To Building A Well-Read Ad Agency Blog

What Is The Purpose Of My Ad Agency Blog? If you run an ad agency blog – or any other word-centric social media platform – you will often ask yourself the difficult question, “What should I write about today? What pearls of wisdom will get us more attention?” Despite blogging for 15 years, I ask […]

Cures For Poor Advertising Agency Profits

Cures For Poor Advertising Agency Profits I work to provide cures for low advertising agency profits. That is my specialty. I do not get many calls from super successful, as in high-margin agencies unless they are very very hungry to expand.  I LOVE those call from the relentless. Here Is A Key Question Within the […]

What Ad Agency Clients Want

The Client Need-Scape = What Ad Agency Clients Want There is no single type of client. But, most clients want a similar array of attributes and deliverables from their ad agency. From an agency business development perspective, clearly enunciating that you understand the client need-scape, the what ad agency clients want from you, is critical in […]