Category Archives: Uncategorized

I Read The News Today, Oh Boy

The News Today Stay with me on this post. The happiest part is at the end. I live in Mexico. Split from Portland, Oregon in 2016. Nice to live in what is a happy country (despite the shitty press Mexico gets in the USA). By the way, Mexico’s inbound tourism is up. Nice to earn a […]

How To Win Advertising Awards Like LONDON Advertising @ The Drum Awards

LONDON Advertising Kills The Drum Awards Plus An Interview With LONDON’s CEO To Help Your Agency Win Too Imagine an advertising agency that has a stand out, highly competitive  brand positioning (“One Brilliant Idea”); owns the name of its home city; beats much larger international agencies in pitches for global accounts; makes lovely and impossible […]

4A’s On Advertising Agency Pitching

Some Sage Words From The 4A’s On Advertising Agency Pitching Here is an interview on advertising agency pitching I did with Tom Finneran, EVP, Agency Management Services at the 4A’s. It’s one of many expert interviews in my book on advertising agency pitching. It comes from the perspective of the 4A’s, its work with hundreds of […]

The Biggest Content Marketing Secret

And Ladies and Gentlemen…. The Biggest Content Marketing Secret Ready, set, go. Shh… Here is the big content marketing secret to delivering brilliant insights, mucho content and a simple way of making you look real smart. Creating relevant content every week is a bitch for small and medium sized advertising, digital, PR and whateva agencies. The […]

You Will Lose 75% Of Your Advertising Agency Pitches

How To Win More Advertising Agency Pitches? Well, Buy My Book Think I’m kidding. I’ve seen the common sense and insights and techniques inside my book work after people have simply read the book – they’ve won more advertising, PR, digital, experiential agency pitches. Other agencies have benefitted by hiring me as a business development and pitch […]