Category Archives: Ad Agency CEO

How To Win Advertising Awards Like LONDON Advertising @ The Drum Awards

LONDON Advertising Kills The Drum Awards Plus An Interview With LONDON’s CEO To Help Your Agency Win Too Imagine an advertising agency that has a stand out, highly competitive  brand positioning (“One Brilliant Idea”); owns the name of its home city; beats much larger international agencies in pitches for global accounts; makes lovely and impossible […]

How To Start, Grow and Sell An Advertising Agency

How To Start, Grow and Sell An Advertising Agency I’ve been consulting with advertising agencies on how to grow their business for the past five years. It is rather fulfilling and fun. In fact, one of my agency clients just told me that they won a major piece of business from Google. I love hearing things […]

The Secrets of Advertising Agency Business Development

The Not So Secrets of Advertising Agency Business Development You think that advertising agency business development is hard? Try getting on stage on Ed Sullivan or Carnegie Hall. OK, so how do you get to Carnegie Hall? Well, you know the answer: Practice,  Practice, Practice. The 10,000-Hour Rule Here is a definition from Wikipedia of the […]

The Art Of Personal Branding

A How To – Personal Branding Is A Fine Art Warning, it will take you close to 500 words to actually get to my main point about the art of personal branding and a great example of How To. So, if you want, skip ahead. However, if you need a bit of branding history, don’t […]

How To Own A Brand Positioning

Ah, The Brand Positioning – How Are You Going To Own Yours? All of the medium to small advertising, PR, design and digital agencies I work with (even network agencies) are by nature, challenger brands. As in, they are not R/GA or Droga 5 or 72andSunny or today’s hottest – pick your current digital-flavor-of-the-month specialist. I’m sure […]