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Does Your Advertising Agency Know Google’s Matt Cutts?

Peter · May 21, 2013 · Leave a Comment

Chances are, and this is the interesting part, if you work in advertising or digital design or mobile marketing there is a good chance that you do not know who Google’s Matt Cutts is. You should because he is one of the most powerful people in global marketing and advertising.

Matt is the head of the webspam team at Goggle. That means that he controls some of the more important methods that Google uses to rank web pages. He and his team can make or break your SEO plans and strategies via updates like Panda and Penguin to Google’s search algorithms (here is some history from SEOMOZ.) Is this really that important? Is it important that your agency is listed high in a Google search for your keywords (i.e., “advertising agency Atlanta” or “storytelling social media agency”)?

Sorry for this Duh but I want to make a point… Is the SEO work you are doing for your clients well rewarded and wouldn’t be if they were served up on page 4? While I understand that you may leave SEO up to an expert, I think that it’s wise to actually have some understanding about the Google team that decides how Google ranks web pages.

Here is a video from Matt on what is coming up. Yes it is way esoteric. But so are many of the elements of digital marketing.

If you’d like a quick take on Matt’s video pointers, visit The Short Cutts for, well, short cuts.

Since early 2009 Google’s Matt Cutts has recorded a superhuman number of videos to help struggling site owners understand their site in search. While the videos are great, sometimes the guy just needs to get to the point. With that in mind we’ve done the hard work and watched every Matt Cutts video to pull out simple, concise versions of his answers: The Short Cutts!

I may not be a SEO specialist but I have been building websites that rank high and drive organic traffic for 18 years. If you need some high level strategic insights into how to integrate your business development strategy with smart SEO…. well, give me a shout.

Is Likeable Media The Best Social Media Agency?

Peter · May 6, 2013 · Leave a Comment

Likeable is a Good Thing.

I just wrote a blog post for Agency Post on the social media agency Likeable Media. I like Likeable media because they make themselves so likeable. Most agencies don’t try that hard at being liked. Personally, I think that you can project a professional image and be liked at the same time. It’s so social.

Likeable has a very strategic approach to how they present the agency and its messaging across what seems to be every social media channel. As I write in the post…

I’ve liked watching Likeable for the past seven years because it aggressively walks the social media walk. I view them as an instructive benchmark for how an agency should be using integrated social media as a high-energy business development platform.

If you need some proof of their success, Likeable’s Alexa website ranking (lower is better) is 89,889, while BBDO’s is 256,867 and Saatchi & Saatchi’s is 185,871. Both agencies are decades older than Likeable.

In addition to having a very well-developed agency story (its, yes, Likeable, cute and memorable in a very sweet human way that’s rare for agencies), Likeable is everywhere:

SlideShare (67 SlideShares)

Facebook (32,000 Likes)

YouTube (137,000 views)

Pinterest (2 Pinterest sites)

Tumblr.

Google+ (a rather Google friendly social tool that most agencies ignore)

Twitter (29,000 Followers)

Vine

iTunes

On their website with their active Blog and White Papers

Even Amazon where they sell their two social media best sellers

You can find out about even more things that I like by talking with me. Just click here for my Vito Corleone offer.

30% Of Advertising Employees Will Leave In 12 Months

Peter · April 24, 2013 · 1 Comment

And you thought that Cannes was just about sun, sand, booze, sex, ads and awards.

From Arnold’s Cannes: Fixing Advertising’s Talent Crisis Campaign website:

The purpose of this campaign was to advertise a speech given by Arnold Worldwide Global CEO Andrew Benett, centered around the “Talent Crisis” in advertising. The crisis as he defines it revolves around improper training and under-appreciation of employees leading to long hours and massive turnover unbeknownst to upper management. These posters were placed around Cannes, in order to drive traffic to the event. They were also supported by postcards with the same creative.

Make sure you check out the poster series.

The Six Second Advertising Agency C/O Vine

Peter · April 19, 2013 · Leave a Comment

Advertising agencies ask…. “How can we look / sound / act different that the other 4,000 agencies?” Well, why not become the “Six Second Agency”?

Business Insider reports that “Nissan Says A 6-Second Vine Might Have Been Better Than Its 30-Second Commercial”

Would certain commercials be better if they were condensed into 6-second Vine videos?

In October 2012, Nissan released a TV spot in which a mid-level accounts guy gets mistaken for a high ranking executive after he gives his boss a ride in his Sentra.

Then a consumer edited the 30-second ad down to six.

Nissan then posted on Vine, “Hey @ellencmayfield you’re on to something. Maybe we only needed 6 secs of airtime for the Carpool ad. :)”

I wouldn’t be surprised if the six-second Vine got more attention that the TV commercial. Why?

Vine is still new so any Vine TV spot will get extra attention until advertisers overwhelm us with this type of advertising.
We are collectively way ADD. Six seconds is good.
Advertising effectiveness wasn’t hurt when TV spots went from :60 to :30 to :15’s.

Back To The Six Second Agency Idea

Here is what I’d do if I still had my agency:

Create a micro-department and call it The Six Second Agency.
Create 5 Vine spots.
Build a simple website.
SEO the hell out of it.
Make some noise… go get some PR.

If it works, great. If not, hey you just had some inexpensive fun, your employees will think you are cool and your clients (at least the savvy ones) will smile and be glad that they are working with such a smart agency.

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There is a 78% chance that you loved what you just read. So, go here, read my Corleone offer and call me if you are an agency CEO or want to be someday.

Facebook Begins Big Advertising Blitz To Tout Its New Android “Home”

Peter · April 8, 2013 ·

Wieden+Kennedy (like who else) launches new TV for Facebook Home. As usual, a sweet TV spot. But, am I the only person that does not need to be digitally connected to all of my friends all of the time? I guess it dosen’t matter when you are starting with a user base of 1.06 monthly users.

The social network is using a combination of ads on its own site and TV commercials to pitch its new Facebook Home software.

Read more from the source: allthingsd.com