A quote from Charles Barkley from an episode of the sports TV show Pardon The Interruption…
“Where losers go to feel important.”
…. So, please FOLLOW! Me: @peterlevitan
Check out the Twitter tool SocialBro (and, don’t thank me for naming this company). Here is what they say about themselves:
SocialBro’s advanced solutions for Twitter marketing are built around what you need. From Enterprise scale organisations coordinating multi channel strategies across multiple teams to individual influencers building a personal brand, our clever tools work with your preferred Twitter client (e.g. Hootsuite or Tweetdeck) to help you achieve your goals on Twitter.
Here is just one of the detailed traffic reports I get from them about my Twitter account. Now, make sure you think about the following detail about me when you look at these numbers:
I post on west coast time. Therefore, my east coast audience is getting up earlier than me.
When see what my Followers talk about in their feeds, consider that I write about advertising, social media and marketing. I am not so sure about the “love” thing.
My audience works 24/7 across the globe. I don’t have best days or seriously best times.
For more, many more, insights on SocialBro, head over to Razor Social. If you haven’t been to this fab website… Go there!
Here is a link to my post about 11 must have social media tools for advertising agency business development — and agency clients.
Along with positioning and outbound marketing, I help my advertising agency clients plan and execute their social media based inbound marketing programs. These programs are designed to attract the clients that they want to their messaging and get the email lights to fire up. Allow me to state the obvious:
Inbound marketing is marketing a company through blogs, podcasts, video, eBooks, newsletters, white papers, SEO, social media marketing and other forms of content marketing. Inbound marketing is essentially an attraction strategy based on strategic scheduled content marketing that helps clients find you. The inbound program should attract the right traffic to your messaging (as in on your website), convert this traffic to leads and help you convert these leads into meetings.
can becomeis complex and very time consuming. It is imperative that you do not overreach. Trying to do too much, more than your agency staff can and will handle, will result in visible inconsistency. The web is littered with way too many agency-ignored, virtually empty advertising agency blogs, Twitter feeds and corporate LinkedIn sites. Plan accordingly. Looking empty is… lame.
There is a valuable secondary benefit to doing inbound marketing. It is important to note that agency clients are looking for agencies that have a deep understanding of how to do inbound, social and content marketing. Therefore, your inbound marketing program will serve as proof of your expertise. Walking the talk is a good thing. Looking empty is… lame.
At the end of the day is all of this blogging, Tweeting and LinkedIn action worth the time?
Yes if you have a plan with clear objectives and target clients and categories.
I have concentrated on inbound marketing to drive interest in my agency business development consultancy for the past year. Search engine marketing coupled with a sound social media program works. I have lots of happy clients (who find me) and I am making a very good living after selling my advertising agency. Yes, there is a life after advertising agency ownership.
Yesterday, I repurposed a one year-old blog post — Advertising Agency New Business and Cold Calling. – by putting it up on LinkedIn’s self publishing channel under the new title, Dump Cold Calling. Go Warm Calling. This activity delivered 607 views on my blog as of 1700. FYI, my best blog day netted 2,052 views (I put a quick screen grab of my blog stats below.)
My blog’s subject on my 2,052 day was about the art of pitching. I am rather happy about this one because pitching, how to pitch so that you greatly improve your batting average, is the subject of my soon to be published book: The Levitan Pitch. Buy This Book. Win More Pitches.
So, yes, all the effort, if well planned and executed does work.
Give me a shout and we can discuss how to use social media (and… outbound marketing too) to grow your leads. Or, just sign up below, get a detailed business-building white paper and I’ll let you know when the book is out.
I use this blog, LinkedIn, Twitter, Facebook (a recent addition), Pinterest (via my agency directory) and Google+ to promote my business. I stare at my stats to analyze what posts, subject categories, headlines and to determine when is the best time to post, pin and tweet.
Here is a sweet chart from SurePayroll on the best times to post. As you might imagine, there is devil in the details and your milage will vary based on your target market’s interests and behavior and how interesting your posts are.
In the interest of sharing, here is a list of my best read / performing blog posts during the past few months. All of these posts are found via a search engine optimized blog; my email newsletter list (sign up for it below); Twitter; LinkedIn; Facebook; my Pinterest agency directory website; guest posts; Reddit and a test I did using Outbrain (nice traffic but not well targeted.)
The Worst Advertising Agency Presentation post went somewhat viral across social media with a special thanks to Facebook. I suspect that the story resonated with the Saatchi & Saatchi and M&C Saatchi universes because it discusses a looser pitch for Adidas I did with Maurice and Charles Saatchi. It is an entertaining, if sad story.
How To Name Your Agency is clearly a hot topic for new and existing agencies. The majority of the other posts address my main topic: agency new business. Thank you SEO Gods.
Next: I am interested in seeing how the brand new 34 Advertising Agency Search Consultants post does in the coming weeks.
|The Worst Advertising Agency Presentation – Ever||7,301|
|How To Name Your Advertising Agency: Part One||3,782|
|How to Build A Winning Advertising Agency New Business Program||2,150|
|I Grow Advertising & Design Agencies||2,007|
|I can help.||1,665|
|Home page / Archives||1,654|
|How To Position An Advertising Agency – Part I||1,117|
|How To Write An Ad Agency Business Plan||1,056|
|Talking As An Ad Agency Business Development Tool||965|
|13 Free Big Data Tools For Advertising Agency New Business||718|
|35 Ways To Start & Grow An Ad Agency||607|
|How To Name Your Advertising Agency: Part Two||596|
|How Small Advertising Agencies Can Win Big Clients||587|
|How To Position An Advertising Agency – Part II||496|
|Advertising Agencies: “Do Not Pitch”||422|
|Advertising Agency Business Development & Cold Calling||419|
|Which Social Media Strategy Is Best For Advertising Agency New Business?||417|
|Finally, A Fcking Ad Agency Blog Worth Reading||408|