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What Social Media Content Gets Shared?

Peter · February 3, 2015 · 2 Comments

I Like Being Shared (Even My Wife Doesn’t Mind)

New Data  What Types of Content Perform Best on Social MediaWell, to be more precise, she doesn’t mind what ‘Levitan content’ gets shared.

“Social Popularity By Content Type”, thanks to HubSpot, is an infographic worth a five minute ingestion and the learning should be applied to your social media plan. I am doing just that right here.  [Read more…] about What Social Media Content Gets Shared?

Are Ad Agencies Doomed?

Peter · February 2, 2015 · Leave a Comment

Are Ad Agencies Doomed? — No. But.

images doomClearly a large segment of the ad agency business has moved to automated advertising and design.

I’ll start with Google, Facebook and Twitter. They all have automated the placement of advertising. Others too. That means that billions of ad placement dollars have moved to the web. But you know that. 99 Designs delivers logos for $99. You know that too.

If you watched the Super Bowl, you saw that web tools like SquareSpace are automating the design of websites thanks to the Jeff Bridges commercials.

Now, There’s The Grid.

The Grid is the first artificial intelligence platform that creates websites. Sounds cool to me. Tweet this

Does The Grid Spell Doom?

The Grid hasn’t launched yet but is getting attention. Here is what TechCrunch says: [Read more…] about Are Ad Agencies Doomed?

A Massive Ad Agency Blog Fail

Peter · January 3, 2015 · Leave a Comment

images failThere is no question that advertising, digital and PR agencies that have sound blog strategies attract (attract!) the type of clients that they want to their websites. Obviously, starting with clear blog objectives and an understanding of viewer personas is key. However, even with the right intentions, agencies can still fail big time.

A Massive ‘Content’ Agency Blog Fail

I was doing a bit of self-education today about advertising agencies that specialize in and position themselves as experts in telling brand stories. I’ve always thought that this has been a underserved positioning (or sub-positiong) for agencies. In my search, I came across one of the segment’s leaders…. Story Worldwide. Here is what I found. [Read more…] about A Massive Ad Agency Blog Fail

Ogilvy & Mather UK : Gets It!

Peter · December 13, 2014 · Leave a Comment

Ogilvy & Mather UK : Gets It!

Too many advertising agencies are afraid to say “sales”.

Here’s my take on getting it ‘getting it on’ on LinkedIn.

Visit Ogilvy’s quick take… But, don’t blink!

 

Ogilvy   Mather UK

 

 

 

 

 

Thinking about that very special someone? You know, your agency’s CEO? What to give them for Xmas??? How to make them smile for just a few quid? Here you go:

The Levitan Pitch. Buy This Book. Win More pitches.

Easy Video Marketing

Peter · December 10, 2014 · Leave a Comment

You Use Video Marketing On Your Website. True?

Here is a great video marketing infographic from Wideo… Who is that? Here is what they say:

Make and share awesome videos online

Start from scratch or use our awesome, easy to edit templates to capture your audience and bring your brand to life.

Now go forth and read…

VideoMarketingTrends

 

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