Peter Levitan & Co.

The New Business of Advertising

marketing

Are Ad Agencies Doomed?

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Are Ad Agencies Doomed? — No. But.

images doomClearly a large segment of the ad agency business has moved to automated advertising and design.

I’ll start with Google, Facebook and Twitter. They all have automated the placement of advertising. Others too. That means that billions of ad placement dollars have moved to the web. But you know that. 99 Designs delivers logos for $99. You know that too.

If you watched the Super Bowl, you saw that web tools like SquareSpace are automating the design of websites thanks to the Jeff Bridges commercials.

Now, There’s The Grid.

The Grid is the first artificial intelligence platform that creates websites. Sounds cool to me. Tweet this

Does The Grid Spell Doom?

The Grid hasn’t launched yet but is getting attention. Here is what TechCrunch says: [Read more…] about Are Ad Agencies Doomed?

A Massive Ad Agency Blog Fail

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images failThere is no question that advertising, digital and PR agencies that have sound blog strategies attract (attract!) the type of clients that they want to their websites. Obviously, starting with clear blog objectives and an understanding of viewer personas is key. However, even with the right intentions, agencies can still fail big time.

A Massive ‘Content’ Agency Blog Fail

I was doing a bit of self-education today about advertising agencies that specialize in and position themselves as experts in telling brand stories. I’ve always thought that this has been a underserved positioning (or sub-positiong) for agencies. In my search, I came across one of the segment’s leaders…. Story Worldwide. Here is what I found. [Read more…] about A Massive Ad Agency Blog Fail

Ogilvy & Mather UK : Gets It!

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Ogilvy & Mather UK : Gets It!

Too many advertising agencies are afraid to say “sales”.

Here’s my take on getting it ‘getting it on’ on LinkedIn.

Visit Ogilvy’s quick take… But, don’t blink!

 

Ogilvy Mather UK

 

 

 

 

 

Thinking about that very special someone? You know, your agency’s CEO? What to give them for Xmas??? How to make them smile for just a few quid? Here you go:

The Levitan Pitch. Buy This Book. Win More pitches.

Easy Video Marketing

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You Use Video Marketing On Your Website. True?

Here is a great video marketing infographic from Wideo… Who is that? Here is what they say:

Make and share awesome videos online

Start from scratch or use our awesome, easy to edit templates to capture your audience and bring your brand to life.

Now go forth and read…

VideoMarketingTrends

 

The Video: How To Write An Advertising Agency Book

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book for pop upMy HubSpot Inbound Conference Video: “The Advertising Agency Book – From Idea To Publication in 6 Months”

Here is a video of the talk I gave at HubSpot’s Inbound 2014 conference. Watch my presentation to find out how to write an advertising agency book by mid 2015. Yes, you can do it.

The video will show you how to get a good head start on adding this special arrow to your new business quiver. I discuss the multiple benefits of writing a book; that it can be done relatively quickly (I wrote my 65,000 word The Levitan Pitch, Buy This Book. Win More Pitches. in less than 6 months); how the book will drive your thought-leadership program and how your agency is particularly well set up and well endowed to get a great business-building book out the door.

Writing is a good thing

As I’ve written before: I got the speaking gig at Inbound 2014 because I write for HubSpot’s Agency Post. Using thought leadership to gain broad awareness of your agency is, well, its a very good thing. Here’s my earlier post on the value of guest posting: “Why I Guest post On Agency Post.”

Here is my dedicated post on writing an advertising agency book and how it can be used for new business outreach. The post includes the PowerPoint presentation I used in the following video.

To help you find the gems in the 30 minute talk, I’ve put some highlights below.

Video Timelines

This are approximate…

  • Intro: :00 to 1:30
  • 6 Months, Really?: 1:30 to 3:00
  • The how to: 3:00 to 7:00
  • Mistakes:  7:00 to 10:50
  • Objectives and Strategies: 10:50 to 25:00
  • Recap: 25:00 to 30:00

OK, Buy The Book – I wrote my book for you. I want you to win more pitches.

If you read the book you will  pitch better than your competition.

Here’s more:

  • You will mange your agency’s pitch process much better.
  • You won’t burn out your employees.
  • You will plan better.
  • You will reduce your pitch budget.
  • You will strategize better.
  • You will arrive better prepared.
  • You will present better.
  • You will win more pitches.
  • You will retire earlier.

Buy multiple copies of the book as Christmas / Hanukah gifts right here: Amazon

Buy the “How Not To Win A Pitch” poster here: Society6