Peter Levitan & Co.

The New Business of Advertising

digital marketing

Social Media Insights For Advertising Agency New Business

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Insight: Your B2B New Business Prospects Know You (Well)

images maskedThere are very few first dates these days when it comes to B2B marketing and advertising agency new business. Your clients are finding you on your website and social media, especially LinkedIn, where they are perusing your profile. And, they are making buying decisions without you ever knowing that they are looking.

It is imperative that you manage this process. You have to be proactive and start selling way ahead of getting a phone call. This is a call that you won’t get if you don’t work hard at that pre-sale. One thing I often tell my agency clients is get that video of the agency people and your services up on your site right now. My video is right here.

Looking and sounding like every advertising agency in your consideration set will not get you considered.

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An Easy Video For Your Advertising Agency

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Need An Easy Way to Do A Video For Your Advertising Agency?

Wordeo by Michael MoszynskiThe brilliant LONDON Advertising thanked me for my support by doing this video using Wordeo. Check it out…

Click here to watch it!

Want To Make Instant Videos? Click here to get the Wordeo app.

Apparently, I am the “ad man’s jock strap”.  Just the kind of moniker that a London ad agency could grip.

(Call me if your ad agency needs a bit of a lift.)

Here’s my Advertising Week post on advertising agency videos. Does your agency have one?

 

Levitan @ HubSpot’s Inbound 2014

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Levitan, That’s Me, Will Be Speaking* @ HubSpot’s Inbound Conference

INBOUND 2014 AgendaJoin me and my very close friends Martha Stewart, Malcolm Gladwell and Guy Kawasaki at Inbound 2014 in sunny Boston this September…

* I will be speaking on how advertising agencies should think real hard about the value of writing a book. Ogilvy did it. M&C Saatchi did it. Jerry did it. Jon Steel did it. And, I wrote my soon to be released The Levitan Pitch. in only 6 months.

Agencies, Man Your Website Videos

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Where is Your Agency’s Video ‹ Advertising Week Social ClubI wrote about the power of guest posting recently. Here is my latest guest post on the Advertising Week blog. The post is all about why advertising, digital, design and PR agencies need to put their agency story up on their website using = an agency video.

The genesis of the post is based on insights gathered from my book. Virtually everyone I talked with (agency CEO’s, clients, agency search consultants) say that interpersonal agency to client chemistry is a key factor in agency selection. My point — start building chemistry with you website.

Sign up below to get my incredibly valuable weekly review. You’ll also get some free information before the book hits reality (it is in September.)

Are You Addicted To Technology?

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eMarketer Daily hours onlineCheck out this chart on our addiction to technology from eMarketer. Me… um, well, ah, I’ll be reading my copy of War And Peace and hugging my kids.

According to eMarketer:

“July 2014 research found that 60% of US internet users were almost always connected. Fully 43% never unplugged from all personal technology, such as audio players, ereaders, laptops and computers, mobile phones, tablets, and TV, and 17% only took a break a few times a year. Surprisingly, 20% of respondents did manage to unplug daily.”