Dig Advertising Bullshit?
Just watch Bob lay it out. Oh, and… Bob and I will gladly drink one of your bourbons in Nashville this fall. Right here.
digital marketing
I Bet You Can’t Read or Write (Code)
Sorry, You Can’t Read Or Write
I can’t and neither can you (most likely).
Here’s the drill. Virtually everything you do or rely on these days is controlled by computer code. You phone, your car, your house, your relationships, your business, your leisure time, even the blueberries you buy in summer.
Oh, and, yes, all of the advertising and marketing you do for your clients.
So, when I say you can’t read or write I mean…
You Don’t Know What Code Is (And, Of Course, You Can’t Write It)
Look, I get it. My companies published early stage websites in the 1990’s = New Jersey Online (for Advance Publications) and websites for Microsoft and Nabisco (ala Journal Square Interactive). I was also the founder and CEO of ActiveBuddy which did natural language years ahead of Apple’s Siri and my agency dove head first into all things digital.
BUT… I am code illiterate and it held me back. [Read more…] about I Bet You Can’t Read or Write (Code)
F*cking Brilliant Blog Headline
OK, Want To Se A F*cking Brilliant Blog Headline?
We see dozens of articles on how to craft smart blog headlines from SEO geniuses and clickbait gurus. Here is a great example of a must read headline from Growth Supply. It is on Medium which you should add to your reading list regardless of you agreement with me. Also, play with Growth Supply’s email submission system. Ali has got it down!
Why does this work for me? It asks a question. It is about the universal view that the grass is greener on the other side of the fence. Especially the greener sounding tech start-up vs. advertising. It delivers a bit of Schadenfreude. It has the F-Word, well used.
By the way, I left advertising in 1995 to found and CEO two internet companies. That did NOT f*uck up my life.
Advertising Agencies And A New $13.4 Billion Client
Nothing should warm the soul of advertising agencies like the introduction of a brand new multi-billion dollar category. The newest category (well, new to legal marketing, not eons of inhalation) is the marijuana industry.
A recent study from IBISworld states:
- IBISWorld projects the marijuana industry to generate $13.4 billion in revenue in 2020, up an annualized 30.3%.
[Read more…] about Advertising Agencies And A New $13.4 Billion Client
6 Social Media Tools To Spy On Droga5 and Ogilvy
How To Use Social Media Tools To Spy On Droga5 and Ogilvy
I admit it. I put the powerful word ‘spy’ and the agencies Droga5 and Ogilvy in the headline to get your attention. Droga5 and Ogilvy are rather famous so the use of their names should get me some extra views from agencies that are interested in having a better understanding of these industry leaders.
I’ll use them as examples of how you can use some social media tools to spy on any agency competitor or even your perspective clients. I found these tools while building out my advice to my agency clients on how they can create a smarter, more effective blog strategy. An obvious point is coming.
Understanding what keywords, blog subjects, and Tweets are working for other agencies (and prospective clients) will help you write and market blog posts that will work harder to drive traffic back to your website.
To understand what will social media tactics will work for you, it is a good idea to look at what currently works for your competition. To get there, I use a couple of primarily free tools. Most of these tools have a more robust paid version. Dig in. [Read more…] about 6 Social Media Tools To Spy On Droga5 and Ogilvy