Tag Archives: content

Fire Your Advertising Copywriter

Is it time to fire your advertising copywriter? OK, I am just kidding. I like copywriters. In fact, many of my best friends are copywriters. OK, OK. I recently played with an AI writing tool called Talk To A Transformer. From the website: Built by Adam King (@adamdanielking) as an easier way to play with […]

11 Must Have Ad Agency Business Development Tools

11 Must-Have Ad Agency Business Development Tools (Updated From 2014). NOTE: I first wrote this 11 Must-Have Ad Agency Business Development Tools blog post at the very end of 2014 and a few minutes ago the website checker app Checkbot pointed out that this post has a couple of dead links. (4.5 years later and […]

Marketing Technology LUMAscape = Insane

The Insane Marketing Technology LUMAscape I’m laughing a bit. Clarity is not exactly what I get from this Marketing Technology LUMAscape chart. Clearly, LUMAscape provides a great organized overview. However, the marketing tech landscape is insane – especially when shown in aggregate. Insane due to its complexity, competing platforms, the time that is required for any ad agency to […]

Advertising Research Tools

How To Win New Advertising Accounts With Research I am a research junkie. I think it comes from having started my career at Dancer Fitzgerald Sample, a huge NYC agency that excelled at consumer research and had a range of proprietary tools all managed by a multi-person research staff. And then, a couple of years at […]

Marketing Tool Generators

8 Marketing Tool Generators A few years ago, my agency Citrus used a ‘sign’ to help us win the LegalZoom account. The Photoshopped sign illustrated how much Americans waste on legal fees. That’s it on the left. You too can use a sign to win an account. And, good news, you can use a sign generator […]