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New Reviews For The Levitan Pitch

Peter · September 11, 2014 · Leave a Comment

Wow, Nice Reviews Are Coming In

Here are some early reviews of The Levitan Pitch. Buy This Book. Win More Pitches. that are up on Amazon. Very cool to read. Well, for me that is!

No, I don’t know all of these people.

Russ Stoddard:

You get it all in this book. Peter Levitan presents insights gleaned from global pitches for multi-national brands all the way down to the local and regional level. Hey, some aspects of pitching transcend client size. With the significant funds you invest in pitching, how can you not afford to make a small investment in a resource like this? It’s a gem.

Jerome Seljan:

I found this an invaluable handbook for a small business operator who handles all his marketing. I owned & operated a restaurant & jazz club for 25 years. This book would have greatly aided my strategy in marketing my business. The book is clear & concise & gets right to the point.

Big Jim:

Know The High Cost Of Advertising Agency New Business?

Peter · September 10, 2014 · 1 Comment

Advertising Agency New Business Is Expensive

Surprising? No.

Over the next few weeks, I am going to be writing about the costs associated with advertising agency new business programs and how to offset these costs by increasing your win rate and ROI. There are many costs to an agency beyond the high dollar cost. But, since the cash cost has the highest rate of winging… here you go. These calculations are from my pitch book and have been blessed as reasonable averages by my industry contacts.

The Big Metaphor

Agency CEO’s and Business Development Directors occasionally use metaphors to help describe their business development efforts. One of the all-time favorites is how similar agencies are to cobblers and shoes. Cobblers do not have the time to make shoes for their children, and too many agencies don’t make the time to run smart business development programs.

Here’s another metaphor.

Yes, You Can Write and Publish A Business Book in 6 Months

Peter · September 8, 2014 · Leave a Comment

You Can Write and Publish A Book in 6 Months – I Did It Twice

Here is a SlideShare presentation on how advertising agencies can write and publish a business-building book in 6 months. I know that this can be done. To-date, I have written two books and each took me about 6 months. Agencies with in-house writers and designers should be able to easily match me.

I wrote the presentation for HubSpot’s Inbound Conference. I’ll be giving it to an audience of advertising and marketing folks.

My main points are:

Books are a powerful marketing tool that builds credibility and enhances and supports branding. I’d like to think that this is what my new The Levitan Pitch. Buy This Book. Win More Pitches. will do for me.

Advertising and design agencies have all of the tools to write and design a book.
They (and you) have content multiplies that will help get the book written and out.
I suggest going all digital: publish a print-on-demand paperback (the quality of myAmazon printed books is amazing), an eBook and have a voice over friend do an audio book for all of those east and west coast commuters.

Yes, You Can Write and Publish A Business Book in 6 Months from Peter Levitan & Co.

Now that you’ve seen how to write the book, you might want to actually buy it.

Just go to Amazon and, well, buy it.

I Love HubSpot

Peter · September 5, 2014 · Leave a Comment

How Could I Not Love HubSpot?

They just bought a bunch of copies my new book for the Inbound Conference. I’ll be there talking about how advertising agencies can go from idea to having a published book in 6 months.

I did that for both of my books: The Levitan Pitch. Buy This Book. Win More Pitches. and Boomercide: From Woodstock To Suicide. Both are on Amazon – which is one of the ways to control the process and get published quickly. There are more.

I will be putting the presentation up on SSlideShare and here soon.

Do You Want To Win More Sales Pitches?

Peter · September 4, 2014 · Leave a Comment

Buy: The Levitan Pitch. Buy This Book. Win More Pitches.

Jim Book A $14.99 purchase on Amazon gets you 251 pages of insights and advice on pitching from my 30 years at Saatchi & Saatchi, 2 Internet start ups and owning my own agency.

You’ll get smart / funny writing; 30 of the latest tips on process, content, presentation prep; 12 funny ‘pitch mistake’ cartoons; 13 interviews with well-known business and presentation experts and 16 “how-to’s’ from agency search consultants. This last one alone is worth the price.

OK Peter, enough sales talk. What is the real reason to buy the book?

You get to smile like the famous advertising agency executive at left who has already won 9 agency sales pitches since he bought the book yesterday.

This book pays for itself. He has made over $240,000. That’s a 17,142% ROI!