AI

Advertising Agency Target Market Persona

Peter · June 6, 2024 · Leave a Comment

My Advertising Agency Target Market

Thanks to Andy Crestodina (I interviewed him in my book “How To Build A Kick-Ass Advertising Agency” and read him religiously on LinkedIn), I built this target persona prompt for my advertising agency consultation target market.

Adjust this prompt to build a persona for your advertising agency’s target market.

My ChatGPT Persona Prompt…

Build me a persona of an advertising agency owner with leadership role at marketing agency]. This person is looking for help with business development and is considering hiring a consultant List their hopes/dreams, fears/concerns, emotional triggers and decision criteria for hiring/contacting a advertising agency management consultant.

Sure, let’s build a persona for an advertising agency owner with a leadership role at a marketing agency who is considering hiring a consultant for business development.

Here You Go — My Advertising Agency Target Market

Persona: Jane Doe, Advertising Agency Owner

Background

Name: Jane Doe
Age:45

Role: Owner and CEO of a mid-sized advertising agency
Experience: 20 years in the marketing and advertising industry
Location: Major metropolitan city

Goals and Aspirations – Hopes/Dreams:

– To expand the agency’s client base and increase revenue
– To become a leader in innovative advertising solutions
– To improve operational efficiency and productivity
– To establish the agency as a thought leader in the industry
– To build a strong, cohesive team that delivers outstanding results

Fears and Concerns

– Losing market share to competitors
– Struggling to keep up with rapidly changing industry trends and technologies
– The risk of making poor business decisions that could harm the agency
– High turnover rates among key employees
– Maintaining a consistent and strong brand reputation

Emotional Triggers

– Passion for creativity and innovation in advertising
– Commitment to client satisfaction and long-term relationships
– Desire for recognition and prestige within the industry
– Frustration with operational inefficiencies and missed opportunities
– Concern over financial stability and sustainable growth

Decision Criteria for Hiring a Consultant

– Proven Track Record:** Evidence of successful business development strategies implemented for similar agencies
– Industry Expertise:** In-depth knowledge of the advertising and marketing landscape
– Cost-Effectiveness:** Reasonable fees and clear ROI projections
– Client Testimonials and Case Studies: Positive feedback from previous clients
– Customized Solutions: Tailored strategies that address specific challenges and goals of the agency
– Communication Skills: Clear and transparent communication throughout the consultancy process
– Flexibility and Adaptability: Ability to adapt strategies based on the agency’s evolving needs
– Compatibility: A good cultural fit with the agency’s values and work style

Additional Insights

– Preferred Channels for Contacting Consultants:
– Recommendations from industry peers and professional networks
– Research through industry conferences and events
– Online reviews and consultant websites
– Direct outreach from consultants with a personalized pitch

Evaluation Process:

– Initial meeting to discuss needs and potential solutions
– Review of proposals and assessment of their feasibility
– Checking references and past performance
– Trial projects or short-term engagements to assess compatibility and effectiveness

This persona provides a comprehensive understanding of the advertising agency owner’s motivations, concerns, and criteria for hiring a business development consultant.

Yes, some of this might be obvious. But, hey, why not go for confirmation to define your Advertising Agency Target Market?

ChatGPT Loves Me. Does ChatGPT Love You?

Peter · June 4, 2024 · Leave a Comment

ChatGPT Loves Me. Does ChatGPT Love You?

After years of hammering SEO to make Google love us, we are now confronted with how to make AI and ChatGPT love you, me, and us.

A few days ago, I congratulated what might be the most awarded advertising agency today on its array of awards. I mentioned to one of their leaders that while today’s awards are way cool, one must think three (at least) business-oriented chess moves ahead to stay ahead of the pack and the business in general. I lived this as I reinvented my West Coast agency three times before I sold it a few years ago.

I am going to write about my thoughts on agency chess moves soon.

LOL. Warm Feeling.

In the meantime, just for the hell of it, I went to ChatGPT and You.com and asked for their “thoughts” about the future of advertising and marketing agencies. I was surprised to see that I was cited in the answers. This gave me a warm feeling because, along with most of you, I think that SEO as a way to find me (and you) is going bye-bye. Thank you, Google.

It does beg the question… How does AI find Y’all if traditional SEO is ‘changing,’ and how can you manage that? Frankly, I’ll bet that many of the old SEO rules still apply. But, yup, I am sure that we will all need some new strategies and tactics.

In the meantime…

Some “Me” Love From ChatGPT4o

I asked… “If I had a successful advertising agency what would be the three business moves I should be thinking about to remain successful?”

As you can see, a blog post of mine was cited by ChatGPT. I am the middle image, as in “How To Build…”

Even More Love From You.com

I asked… “How can an advertising agency plan for the future?”

As you can see, the same blog post of mine was cited. I am feeling some warmth.

That’s all for now.

So, does ChatGPT love you? Are you being found by AI? Cherished?

AI Information Resources

Peter · May 23, 2024 · Leave a Comment

AI Here. AI There. AI Everywhere.

Are you overwhelmed with AI Information? Of freakin course. Here are five sources for new AI information that I use to stay ahead of the daily barrage of AI news. I devote about 10 to 15 minutes a day—max to learning and keeping up.

Since the last thing you need is too much information, here is a short list.

Daily AI Information Resources: Emails & Websites + A Podcast Just For Marketers + YouTube

Marketing Intelligence Institute: From Paul Roetzer (super smart marketer for eons) on how to use AI in marketing and advertising. Read it, attend their seminars, and listen to their “Artificial Intelligence Show” podcast. Do it!

Decode: A daily news and info resource. Decode “unlocks exclusive access to Decode’s ultimate AI tool book, with 500+ verified, vetted, and powerful tools across 40+ categories.” Includes AI tutorials, lists of what’s new, etc. A smart one.

Superhuman: Yes, more info and news. Their words — “Learn how to leverage AI to boost your productivity and accelerate your career. Join the world’s biggest AI newsletter with 650,000+ readers from companies like Apple, Amazon, Google, Meta, Microsoft and more.”

AI Tool Report: Yes…. More… “Learn AI in 5 minutes a day. We’ll teach you how to save time and earn more with AI. Join 500,000+ free daily readers from Tesla, Apple, A16z, Meta, & more.”

Matt Wolfe: A rather beyond decent YouTube channel dedicated to AI.

Want To Go AI Nuts? (Oh, and dazzle your network). Go ….

Claude AI Prompt For Marketing Agency Business Development

Peter · April 25, 2024 · Leave a Comment

A Sweet Claude AI Prompt For Marketing Agency Business Development

Yikes, so many prompts. This AI prompt for marketing agency business development works hard.

I asked Claude AI to build me a persona for a future pharmaceutical client. This is an example of how to get to “Know” your future marketing client. Use it to build out your business development path.

The Claude AI Prompt

“Build me a persona of a marketing director of a midsized global pharmaceutical company who is responsible for breaking through the clutter of healthcare marketing in the digital marketing world. List their hopes and dreams and concerns plus emotional triggers that help them and decision-making criteria for their choosing a marketing services company.”

Claude AI’s Marketing Director Response

Here is a persona for a marketing director of a midsized global pharmaceutical company responsible for breaking through the digital marketing clutter in healthcare:

Name: Jessica Anderson Age: 42 Job Title: Global Digital Marketing Director

Background: Jessica has been in the healthcare/pharma marketing world for over 15 years. She started out in product marketing roles at major pharmaceutical companies before transitioning to digital marketing leadership positions at midsized firms. Her current company is a $2 billion global pharmaceutical company that develops treatments for autoimmune diseases, cancer, and rare disorders.

Responsibilities: Overseeing all digital marketing initiatives globally including website, social media, digital advertising, virtual events/webinars, email marketing and marketing automation. Her team is responsible for generating leads, nurturing prospects, and supporting product launches through digital channels.

Hopes & Dreams:

Make her company’s brand a recognized leader in certain therapeutic areas through breakthrough digital marketing
Drive substantial lead generation and revenue growth through innovative digital campaigns
Advance her career to the VP/CMO level by demonstrating clear digital marketing ROI

Concerns:

Breaking through the immense clutter and noise in the digital healthcare marketing landscape
Overcoming challenges with regulations, compliance, and privacy restrictions
Gaining enough budget and resources to execute digital marketing at a high level
Having the right talent, skills and expertise on her team

Emotional Triggers:

Frustration with agencies that don’t truly understand healthcare’s unique challenges
Excitement when seeing creative, bold and cutting-edge digital campaigns
Motivation to beat the competition and be seen as a marketing innovator
Anxiety about making costly mistakes that could risk brand reputation

Decision Criteria for Choosing a Marketing Services Company:

Specialization and deep expertise in healthcare/pharma digital marketing
A track record of developing highly creative and effective digital campaigns
Robust capabilities across all key digital channels (web, social, advertising, etc.)
Strong competencies in data/analytics to measure and optimize performance
Stellar client service, responsiveness and commitment to her business success
Reasonable pricing/costs with demonstrated ROI

Jessica is looking for a digital marketing partner that can truly understand her company’s challenges and deliver breakthrough, results-driven digital campaigns that elevate brand awareness and drive revenue growth.

I like this one. Pass it on. LOL. Yup, I’ve got other ideas just for you. Right here…

Check our ChatGpt FAQ Generator

Peter · November 14, 2023 · Leave a Comment

See The New ChatGPT FAQ Generator In Action

I used the ChatGPT FAQ Generator to produce the following Q&A from my detailed blog post: “Smart Advertising Agency Lead Generation.”

Wow, it’s relatively fast and way easy to build a FAQ.

Here You Go – ChatGPT FAQ Generator

Based on the content from my blog page “Grow Advertising Agency Business Development”, here are some FAQs and their answers in a simple list format:

Q. What is the current challenge in advertising agency business development?

A. In 2023, 57% of agencies report that obtaining new business has become harder, nearing the difficulty levels of 2020.

Q. What strategy does Peter Levitan suggest for advertising agencies to stand out?

A. Levitan advises leveraging FUD (Fear, Uncertainty, Doubt) and conducting custom research to capture the attention of potential clients.

Q. What are the key points of Seth Godin’s book “Purple Cow”?

A. The book emphasizes being remarkable in a saturated market, breaking the old marketing paradigm, targeting innovators and early adopters, the power of word of mouth, being genuine, embracing criticism, and the lifecycle of a “Purple Cow” in business.

Q. How can agencies grow their business development successfully?

A. Agencies should focus on being unique and remarkable, as standard B2B marketing methods are less effective in a cluttered marketplace.

GO ++

I am trying lots of #AI tools like ChatGPT FAQ to dial up advertising agency business development. Stay tuned. Share this doc with your closest friends.

Yo ———- Here is how I used ChatGPT and Grammarly to write a sweet blog posr.