This year’s awards for videos… wonderful stuff. Almost makes me want to buy things.
advertising
Magazines & Advertising Agencies Are Doing Marijuana
A friend recently gave me two copies of Northwest Leaf, the Pacific Northwest’s leading medical marijuana magazine. Get this: four-year-old Northwest Leaf ‘s May 2014 issue is 104 pages of jam-packed original content and … an unbelievable amount of marijuana industry advertising. Its monthly circulation is 30,000. Check out the issue here.
Should Magazines Be Doing Marijuana?
Should they? Well, you are some of the last people that I have tell that the print publication industry’s circulation and advertising are in steep decline. The FIPP World Magazine Trends 2013-14 chart (sorry about the fuzziness) shows what the future has in store for the print industry. Clearly no big news here.
The big(ist) news for me is that that the marijuana industry is driving the fast-paced growth of a local publication in a state where one of its major daily newspapers shut down a couple of years ago. There is so much interest in this new advertising category that the publisher of Northwest Leaf will be launching Oregon Leaf in July. How many print publishers are launching new publications in these digital times? Not too many.
Should Advertising Agencies Be Doing Marijuana?
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Google Trends On Advertising & Social Media
Google Trends offers a sweet barometric look at the relationship between “advertising” and the growth of “social media” as search terms. While it shouldn’t be surprising that interest in social media continues to grow, I am a bit amazed at how fast it seems to be overtaking advertising.
From ADWEEK: Is TV Dead? (Um, Seems So)
Guess ya just gotta try to sell some advertising magazines. Case in point… “Is TV Dead” care of ADWEEK.
But… ADWEEK is correcto. Its a slow death, but a death nonetheless.
No real surprise, we are shifting from watching the big box to watching TV shows, movies and videos on the Internet and mobile devices. See the fast-paced shift in the Business Insider chart below.
So, how is your advertising agency’s video expertise? If you are an agency that is / was good at writing and producing great TV advertising then just shift focus. Use those really hard to get skills and go lighter, faster, smaller into the growing world of video. Did I say faster?
Why I Dig Advertising: Part 1
The thing that most jazzed me in my advertising agency days was that I got to work with so many different clients and their varied issues. My client categories included:
Land line companies.
Mobile phone companies.
Breakfast cereals.
Yogurt.
New food products.
Snacks.
Restaurants.
Computers.
Email services.
Hosiery (in the days when it was a billion $ industry.)
Sporting goods.
Sports teams.
Ski resorts.
Hotels.
Airlines.
Record companies.
Musicians.
Publishers.
Health care.
Automobiles.
Boats.
Wine. Yes, wine was fun.
OK, I’ll stop. It was this diversity that made me love working in advertising rather than worrying about one brand or product day in and day out like many of our clients do.