Just watch it. Google delivers seriously top shelf video advertising. They know how to hit our emotions.
Search Results for: video
Watch This Pasta Video FR: 72andSunny Amsterdam
This is a sweet, funny, brand-building, long-form video story with some social media promotion tossed in. And, isn’t this the kind of integrated-advertising your agency wants be cooking up?
From 72andSunny…
Meet Lele, the Sleepover Chef*.
He just arrived in New York to share his love for pasta and show you what Neapolitan hospitality is about.
You can invite him to come cook a Neapolitan dinner at your place.
Drop a post on the Garofalo Facebook page, telling him why he should come to your home, and maybe he will.
CLICK HERE TO ENTER THE CONTEST ON FACEBOOK
Be creative, only two dinners are up for grabs.
* DISCLAIMER: You can let Lele sleep on your couch, but you don’t have to.
The Sweet “Why’s” of Online Video
According to eMarketer, advertisers are using online video for awareness and branding. No surprise there. This is how “commercials” have been used for years.
Read on…
So, What Are The Sweet Why’s?
- The use of online brand video as “old-fashioned” TV commercials is why agencies that know how to write and produce TV commercials have a leg up on the young digital upstarts.
- The use of online brand video is why young upstart agencies need to begin to act like old-fashioned TV advertisers. I often hear newish digital agencies ask, “how do I do TV advertising?”
What goes around goes around.
OK, one more thing. Remember when the digital guys said that interruption advertising was dead. Well, guess what, it ain’t. Just try to watch a video on YouTube without a commercial interruption.
OK, OK. Sure things will change. And, yes the TV creative director generation will die off. But, it will be a slow death. Why? TV commercials WORK!
Advertising Agencies: Follow The Money: Social, Mobile, Video
From the land of “you know” this, comes a reinforcing eMarketer article and graphic showing you where the marketing / advertising budgets are going and you know what’s coming… I say follow the money.
Wow, so many opportunities for your agency to: build out social media, mobile and video expertise; so many opportunities to recalibrate your brand positioning and sales proposition. So, are you? I got to go WTF if you aren’t.
Ad Agencies See The Growth In Online Video
Opened up my computer this morning to get ready for a call with a potential agency client in Milan and saw two advertising news items that clearly point to the direction that ad agencies must head.
First was a quote from Italy’s Publicita Italia (think AdAge) that said that Publicis thinks that 75% of their revenues will come from digital by 2018. Not surprising but clearly directional.
The second is an article from eMarketer that states…
Ad execs think online video ads are equally or more effective than television ads at reaching audiences.
And…
The popularity of digital video viewing is helping drive the expansion of the online video ad market. eMarketer estimates that video ad spending in the US will grow 41.4% this year, to reach $4.1 billion. BrightRoll found that the greatest percentage of advertising professionals—one-quarter—expected online video ads to see the highest growth rate of any ad category, with mobile video a close second.
Here is the supporting chart. The trend is obvious and the trajectory for agencies and what skills they should be building should be crystal clear. One idea is to become the Six Second Vine Agency.
