Search Results for: video

Steve Jobs & The Macintosh Were, Um, Cool

Peter · December 30, 2014 · Leave a Comment

I bought my first Macintosh computer from Steve Jobs in 1984. It was um, cool.

I just found this video of Steve Jobs introducing the Mac. He was, um, cool too. But, you know that. So, this is just a reminder.

Here is what the Smithsonian had to say about the introduction:

Nearly thirty years ago, on January 24, 1984, a 28-year-old Steve Jobs appeared onstage in a tuxedo to introduce a new Apple computer that had been in the works for years: the Macintosh.

Two days earlier, during the third quarter of Super Bowl XVIII, Apple aired a commercial that brought already-high expectations for the Mac to a fever pitch. In the ad, a nameless heroine runs through a dystopian setting, where a face projected onto an enormous screen commands a room full of conformists to obey. Evading police in riot gear, the heroine smashes the screen with a giant hammer, freeing the audience. The message: IBM was 1984’s Big Brother, and Mac was the audacious liberator.

Up on stage, after unzipping the 17-pound computer from a carrying case, plugging it in and turning it on, Jobs showed a feverishly cheering audience screenshots of killer applications like MacWrite and MacPaint. The device—designed around a user-friendly graphical user interface and mouse that debuted in the previous Lisa computer—was remarkably intuitive for non-experts, allowing them to use the mouse to select programs they wanted to run, rather than type in code.

I want to be, um, cool(er) too. I’ll be working on it in 2015.

Happy New Year!!

Portland Tech Companies On YouTube

Peter · November 3, 2014 · Leave a Comment

Did you miss the 2014 PIE (Portland Incubator Experiment) 2014 Demo Day?

Well, here are the videos from the class of 2014’s brand new tech companies. Put your agency hat on and think through how your ‘ad agency’ could play a role in your city’s start-up community. Why? Here are 5 reasons:

You need to be connected to what your neighborhood tech entrepreneurs are up to.
You will be stimulated by their thinking.
You could support / fund one or more.
You will make friends in the developer community.
You will learn how to build your very own “product’ so you won’t have to rely on your hourly rates to make a living …. forever.

You can see some of Portland’s leading “tech stars” and Wieden+Kennedy’s digital leader Renny Gleeson on how advertising agencies can participate in the world of start-ups. On this video right here.

What is PIE? FYI, Wieden+Kennedy plays a big role.

In PIE there are no scripts. We enable creative business-building.

Talented startups come to PIE to learn, grow, and quickly conquer obstacles. We pair them with the mentors they need, when they need them, to solve their unique business challenges.

Sound interesting? We’d love to see you apply during the next application period.

What the hell does an ad agency know about startups?

Well, we’ve been doing this awhile. Wieden+Kennedy helps PIE startups shape their brands and tell their stories. And sometimes W+K partners with startups to tell brand stories in new ways.

—

Ad Agency: Why No Sales Methodology?

Peter · October 7, 2014 · 4 Comments

I came across the revealing ad agency business development infographic below on the RSW/US website. The infographic highlights some of the findings from RSW/US’s 2014 Agency Marketer New Business Report.

The infographic sucks. Um, no. The infographic doesn’t suck, but it points out one critical agency fail that… SUCKS!

According to the RSW/US report, 66% Of Ad Agencies Have No Business Development or Sales Methodology

What? 66%! Having run ‘sales’ (sorry, it is sales) at Saatchi, my own agency and two Internet companies, I know that a company that has something to sell in the B2B marketplace cannot succeed without a biz dev plan and implementation methodology. Cannot, full-stop. No methodology means no plan and no plan means no growth no growth means lower income. So, let’s solve this problem. [Read more…] about Ad Agency: Why No Sales Methodology?

Dissecting Design @ Portland Design Week

Peter · October 6, 2014 · Leave a Comment

Food, Fashion, Photography, Helmets, Advertising @ Design Week 2014

Do you live in Portland (you know, the western one)? If so, check out the intro video below, say, “Damn, I better go to this Design Week gig” on October 8 and sign up for Dissecting Design before it is sold out. My fav? The Nutcase story and Rachel on fashion.

Tickets are available now through the Portland Advertising Federation website, at this link…

Who is sharing their secrets?

(Food) Julian Rose: award-winning French-Canadian Master Chocolatier and Director of Research and Development for Moonstruck Chocolate Company
(Fashion) Rachel Gorenstein: Creative Director/Owner/Buyer of moulé fashion stores in Canada and the U.S., and Fashion Designer of the innovative/classic Rachel Mara Collections
(Bikes / Sports) Michael Morrow: former Nike designer and branding agency founder, the Founder and CEO of globally popular Nutcase (bicycle) Helmets
(Photography) Derrin Battles: Sports, Lifestyle and Product Photographer, and Co-Owner of Polara Studio s
(Marketing/Advertising) Steve Luker: Former Weiden & Kennedy Creative Director, Co-Founder/Partner and Executive Creative Director of cutting edge Mutt Industries

Yo Portland… I know you do things last minute. –> But, get on it now.

How To Start A Creative Advertising Agency

Peter · October 4, 2014 · 8 Comments

I am occasionally asked…. “How do I start a great advertising / design / digital agency?”

Here are some videos that help to answer this question. There are more out there but these three videos should get you on your way.

Thanks to Source and Mirren.

The first is from London’s Steve Harvey. Here is how he talks about himself (hmm, Agency of the Decade, not too shabby):

Steve Henry was Founder / Creative Director of Howell Henry Chaldecott Lury, the agency voted Campaign’s Agency of the Year three times and Campaign’s Agency of the Decade in 2000.

Next, we’ve got Sir John Hegerty. Shabby? Not.

John Hegarty is one of the world’s most awarded and respected admen. Over six decades he has been at the forefront of the creative advertising industry from the early days of Saatchi and Saatchi to Bartle Bogle Hegarty, the global company he runs today.

In 1982 he founded Bartle Bogle Hegarty with partners John Bartle and Nigel Bogle. The agency swiftly became one of the most talked about and awarded advertising agencies in the world. BBH has won every Agency of the Year accolade and every creative award possible and has been at the forefront of the industry for twenty nine years.

Finally, here is Chuck Porter. I saw him speak at Advertising Week last week (along with John Hegerty) and he is rather, um, on it.

Chuck Porter is an American advertising executive, marketer and author. He is co-founder and chairman of the advertising agency Crispin Porter + Bogusky and chief strategist for its holding company, MDC Partners.

My numero uno take on starting an agency?

Be distinctive as illustrated by a cartoon from my book, The Levitan Pitch. It demonstrates a key issue facing new and used agencies…. Sameness.