Unignorable Marketing Program Delivers A Smart Advertising Agency Lead Generation System
This is a thought starter for how to deliver on and support the promise that your advertising agency can make a client, its services, or its products unignorable. Deliver an unignorable message to develop a smart advertising agency lead generation system.
To prove your point and demonstrate your unignorable belief system your advertising agency will need to think about how to express its own marketing messaging in an unignorable way. Your advertising agency will need to tailor its promise based on its own skills and history.
You have to walk the talk.
Now, consider this…
“My brain is full.”
It is common knowledge that we are bombarded by 24/7 news, social media content, incoming alerts, messaging and emails, digital notifications, and multiple forms of advertising every day. Hundreds, if not thousands, of people and brands and sales messages want our attention.
“My brain forgets”
Even worse than message bombardment is the fact that we can hardly even remember the messages that we want to remember. Neuroscientists tell us that, at best, 90% of what we hear and see will be forgotten. These scientists have even invented the Forgetting Curve chart to help us to visualize how much does not sink in.
Marketing clients understand the high cost of this cognitive problem and are looking for marketing techniques, systems, platforms, and efficient solutions that help deliver sales messages that get noticed and are memorable. These clients are looking for marketing communications agencies that can offer marketing that cannot be ignored.
I call it getting to being Unignorable.
Unignorable delivers smart advertising agency lead generation.
What is the definition of Unignorable? The online dictionary Merriam–Webster defines “Unignorable” as being – unable to be ignored: not ignorable.
According to me, the opposite of being Unignorable is to be ignored. Being ignored is a marketing disaster. A waste of everyone’s time and money.
Your Advertising Agency’s Must-Do Approach to Delivering Unignorable Marketing.
OK. How to express your advertising agency’s solution to current and future clients? [Read more…] about Smart Advertising Agency Lead Generation