Is Your Advertising Agency Good At Timing?
This might be the most important advertising agency business development blog post you will ever read. It is all about timing. And, it discusses an oh so simple solution.
Why? Because if there is any one thing that advertising agencies of all sizes do not do when it comes to business development it’s… a paucity of planning and follow-through.
Note: My research with agency clients indicates that only 40% of agencies use and are slavish to their business development calendar.
I don’t care if you are small or huge. Failure to run your plan, once you have one (and, yes, this is a whole notha story), could be your primary failure. You know it and I do. We even have an oft and way over-used metaphor to describe the issue… the cobbler who does not have the time to make shoes for his own children. I am tired of hearing this parable and so should you. It is a shitty poor and very lame excuse.
You want clients like Nike and Audi and that huge healthcare client and that global e-commerce website job, right? Well, do you think that these marketers sit around and talk about how they do not have the time to plan and run their sales program? That they are too busy working with their current customers to go find new ones?
If Your Agency Is Shoeless… Read On
Look, I get it. I ran business development at the world’s largest agency and at my own digital and advertising agency companies. Hey, I even do sales right here at my consulting company. Sales requires dedication and on-going activity. It is time-consuming. It takes you away from servicing your current clients. It can be a real pain. But, if you do not do it with a high degree of consistency, you will fail and will go under. You certainly won’t make enough moolah to buy that Porsche 911 or the Cadillac of mini-vans for your kids.
The Solution: The Business Development Calendar
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