Some Sage Words From The 4A’s On Advertising Agency Pitching Here is an interview on advertising agency pitching I did with Tom Finneran, EVP, Agency Management Services at the 4A’s. It’s one of many expert interviews in my book on advertising agency pitching. It comes from the perspective of the 4A’s, its work with hundreds of […]
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You Will Lose 75% Of Your Advertising Agency Pitches
How To Win More Advertising Agency Pitches? Well, Buy My Book Think I’m kidding. I’ve seen the common sense and insights and techniques inside my book work after people have simply read the book – they’ve won more advertising, PR, digital, experiential agency pitches. Other agencies have benefitted by hiring me as a business development and pitch […]
How To Win The Advertising Agency Pitch
Hubspot Advertising Agency Expert Series: How To Win The Pitch I won my first advertising agency pitch over 30 years ago and have been pitching ever since. And, channeling a bit of chutzpah, I’ve won more than my fair share at Saatchi & Saatchi, at my two Internet startups (I pitched VC’s and advertising clients) […]
My Favorite Review of The Levitan Pitch
You Suck Levitan I haven’t looked at my book’s Amazon page for awhile. I’m happier looking at the Amazon Createspace page that shows my sales. However, I did take a look yesterday after a friend alerted me to a 1-star review and found this beat-down. Looks like I suck. Me thinks that EverybodylovesKittens needs a […]
My Book’s Video On Ad Agency Pitching
My Book On Ad Agency Pitching – And, The Use Of Video To Sell It A good and smart advertising friend is in the process of marketing his new book, “Rise Up: How To build A Socially Conscious Business”. Writing books is a good thing. He asked for some ideas on book marketing since I’ve published […]