Really, what more could an ad do for you? Ginsu has culture, asks really important questions like, “What would you pay?” and never stops selling. “The most incredible knife offer EVER!” This ad has to beat all of the great Apple ads, right? And, its only $9.95. That’s a lot of iPhones.
Insights
eBook, E-Book, Whatever You Call Them, Sales Are Exploding
I am close to publishing my Boomercide eBook (and paperback.) So, thought that I’d hunt down some eBook / E-Book sales numbers to pump me up.
Here is an industry defining (as in look at the eBook trend) chart from E-book comments HUGE grow. And huge growth in the number of new authors. Traditional publishers are being bypassed. I am going to do a mini series of posts on how I went from idea to publish in 3 months.
Bill Clinton, Tom Brokaw, Baby Boomers — Who Is The Greatest Generation?
So, tonight, regardless of your political persuasion, you will probably watch some, if not all, of Bill Clinton’s speech. I don’t do politics here. But I do do Boomer stuff.
Bill is the quintessential Baby Boomer – based on my definition. As I write below, “We, on the other hand, have been an action generation that challenged the status quo, believes deeply in personal choice, the idea that change is good and delivered on the dream of the American Century.”
I have been rereading Tom Brokaw’s book, The Greatest Generation. Rereading it because I see an idea in it that might be my next book. Here is a bit from my take on The Greatest Generation from Boomercide: from Woodstock To Suicide…
“I have always been somewhat disheartened that this pampered Baby Boomer image has dogged us for years despite the fact that we have dutifully trudged off to our jobs, reinvented industries, raised super Gen-X and Y kids and are now caring for our aging parents. In fact, I bristle when I see Tom Brokaw’s book The Greatest Generation.”While the book is kind to our parents, it makes me ask what isn’t to love about Baby Boomers? It is my sense that the “Greatest” are the enduring generation having lived through the depression and two wars. Our folks had to deal with tough times and successfully played the hand they were dealt. We, on the other hand, have been an action generation that challenged the status quo, believes deeply in personal choice, the idea that change is good and delivered on the dream of the American Century. And, as they say in New Jersey, not f’nuthin, but we also had major things to endure like Lawrence Welk and Swanson TV dinners.”
The idea? Who is telling our story?
[Also thinking that Bill will do a better old-white-guy pitch than Clint.]Postponing Retirement … For The Long Haul
A new study from the Society of Actuaries says that a third of adults do not expect to retire. Not so surprising. But, what is is that this number is up 29% from two yeas ago and, yes, this increase is significant.
Many people, more than 4 in 10 say that they cannot retire because they need the bucks and, in many cases, the employer benefits.
Uncertainty – about life-expectancy and the money required to cover long-term living expenses – also plays a major role in per-retirement planning.
“Current trends in retirement indicate that people may need to work longer than they originally planned,” said actuary and retirement expert Carol Bogosian, ASA. “Individuals often have a difficult time estimating how long they can expect to live, how much they will earn on their investments and how much they can spend each year to avoid running out of money. In fact, many people are just guessing about how much money they will need in retirement.”
There is, of course, another reason. We might not want to stop working.
3 Baby Boomer Presidents And Marijuana IS Still Illegal – Huh?
Legalize marijuana, right? Wouldn’t you have thought that Clinton / Bush / Obama would have figured this one out? Isn’t this why we HAVE Baby Boomer presidents?
That’s what many of us wanted and thought. But, it seems that in addition to our presidents, not all of us actually do. According to a poll by Mason-Dixon Polling and Research:
“The poll found that respondents identifying themselves as Republican and over 65 years old were more likely to support using federal resources “to arrest and prosecute individuals who are acting in compliance with state medical marijuana laws*. ” More than 80 percent of the youngest respondents, voters under 34, favored “respecting state medical marijuana laws.”
*These are the same people, mostly Republican, that preach that individual states should have the right to pass their own laws as in less federal government – like they scream it. That is, I guess, unless, they don’t like pot.
Want more? Read Kush (yes there is a Kush Magazine.)