Peter Levitan & Co.

The New Business of Advertising

Insights

Banksy Rocks Twitter: Effortlessly

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The artist known as Banksy — @banksyNY —  just might have the coolest ratio of Tweets to Following to Followers in Twitter HISTORY. He’s gotta be laughing.

Check out Banksy’s numbers…

Only 22 Tweets. Like Tweet only when you have something incredibly vuuaable to say.

banksy banksyny on Twitter

 

 

 

 

 

Only (like really only) 1 Following. Like, why are we bothering to read other people’s Tweets anyway, right? Check out the one “person” he’s following.

Only big numbers (no surprise here): 43,000 and growing Followers. Like, people clearly dig Banksy’s Banksyness.

banksy

Advertising Agency Business Development Is Hard Work

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If there is anything I’ve figured out in my ad career is that business development is hard work. But, working hard at business development works. Here is what I did yesterday and what it netted.

agency-graphic-300x160I woke up to see that a new guest post of mine was published on the website Business2Community. I wrote the post during the weekend. I chose to post on Business2Community because at a score of 82 it has high domain authority and this authority gets passed on to my own website when I include links in the guest post (read about domain authority and why you want it at MOZ.)

My post, “6 Critical Sales Mistakes Advertising Agencies Make” was targeted to  the advertising and small business communities. Because of a B2C business relationship, my post was also published on Yahoo! Small Business (just imagine the power of Yahoo!’s domain authority.)

In addition to Business2Community, I’ve guest posted on AdPulp, The Advertising Week Social Club and Agency Post (see some links below.) A new post on Talent Zoo is next. Now that I’ve developed some street cred, I’ll soon approach the ad biz website holy grails of ADWEEK and AdAge to see if I can write on ad agency business development for them. They both have very high domain authority and obviously high readership in the ad community.

After my post was published, I followed up with Tweets to my Followers, RT requests to some of my more Followed friends and direct requests to friends asking for article comments. I wanted to generate some Internet juice.

The Net?

I received a bunch of retweets, comments on the article that are slowly streaming in because Business2Community reviews the comments, a very good day for unique visitors (any day I get over 250 uniques to my narrowly focussed website is a good day) and these visitors hit the pages that were linked to within the guest post. According to Google Analytics most of these are new visitors. So far, today is tracking to be another good day for me to make new friends care of B2C.

The Real Net?

The reason for working hard at business development is that it delivers work.

I got 2 new leads from potential advertising agency clients. 2 is good. I close most active leads.

I’ll be writing more about guest posting since I am a believer. Oh, here are the links to some guest posts that show just how hard this stuff is.

AdPulp.

Advertising Week.

Agency Post.

Need help with your business development strategy and program? Need a kick in the butt? Give me a shout.

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Social “Media” Still Means Face To Face

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f t fI know, I know, it seems really crazy but it appears that people in Europe actually ask each other in PERSON (as in that old-fashioned face to face style social “media”) about products and services. According to eMarketer, reporting on research by YouGov:

Despite social media forming a staple of much of UK consumers’ digital life, it will not feature as a significant influencer this Christmas according to research by YouGove for The Drum suggesting that only a tiny share of internet users would turn to social media for gift suggestions. 83% of internet users would not turn to social media for gift suggestions.

The UK’s social networking population is the second-largest in Europe after Germany with even higher penetration. Overall, just 83% of internet users said they would use social media for Christmas gift recommendations, however.

Now, if I was an advertising agency with a retail client, I might be elated to tell them that 11% of UK 18-24 year-olds now use social media for recommendations and that we better dial up our social activity. However… 0ver 18% of this age group group are unemployed.

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