Peter Levitan & Co.

The New Business of Advertising

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The Very Merry Advertising Christmas Gift

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The Very Merry Advertising Book Christmas Gift

book for pop upI recently had one of the best known people in the advertising industry tell me that I might just be over promoting my book on pitching. I went, um, really? But, I did take note because he does know his advertising stuff. So, that said….

Buy My Book Right Now As A Christmas Gift For Your Advertising Friends

Buy it here on Amazon

Need are some cheery reasons to help you make this decision…

It is a good book that is written to help advertising agencies win more pitches. A few bucks to win more pitches – why wouldn’t you buy it?

The reviews from experts have been very positive. Like this one…

“I possibly have read every book about agency pitches and none come close to the rich, detailed information and guidance that you will find in this book. It lives up to its title. I highly recommend that every advertising, digital, media and PR agency principal read it.” – Michael Gass

Hear me discuss the book and some of my thoughts on pitching care of an interview on the nature of the advertising agency pitch on Mitch Joel’s Six Pixels of Separation Podcast.

Last but not least…

Advertising People Are Procrastinators

Good News: Amazon will get the book to your special loved one very quickly.

Oh, and a Very Merry Christmas!

Ogilvy & Mather UK : Gets It!

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Ogilvy & Mather UK : Gets It!

Too many advertising agencies are afraid to say “sales”.

Here’s my take on getting it ‘getting it on’ on LinkedIn.

Visit Ogilvy’s quick take… But, don’t blink!

 

Ogilvy Mather UK

 

 

 

 

 

Thinking about that very special someone? You know, your agency’s CEO? What to give them for Xmas??? How to make them smile for just a few quid? Here you go:

The Levitan Pitch. Buy This Book. Win More pitches.

Easy Video Marketing

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You Use Video Marketing On Your Website. True?

Here is a great video marketing infographic from Wideo… Who is that? Here is what they say:

Make and share awesome videos online

Start from scratch or use our awesome, easy to edit templates to capture your audience and bring your brand to life.

Now go forth and read…

VideoMarketingTrends

 

The Video: How To Write An Advertising Agency Book

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book for pop upMy HubSpot Inbound Conference Video: “The Advertising Agency Book – From Idea To Publication in 6 Months”

Here is a video of the talk I gave at HubSpot’s Inbound 2014 conference. Watch my presentation to find out how to write an advertising agency book by mid 2015. Yes, you can do it.

The video will show you how to get a good head start on adding this special arrow to your new business quiver. I discuss the multiple benefits of writing a book; that it can be done relatively quickly (I wrote my 65,000 word The Levitan Pitch, Buy This Book. Win More Pitches. in less than 6 months); how the book will drive your thought-leadership program and how your agency is particularly well set up and well endowed to get a great business-building book out the door.

Writing is a good thing

As I’ve written before: I got the speaking gig at Inbound 2014 because I write for HubSpot’s Agency Post. Using thought leadership to gain broad awareness of your agency is, well, its a very good thing. Here’s my earlier post on the value of guest posting: “Why I Guest post On Agency Post.”

Here is my dedicated post on writing an advertising agency book and how it can be used for new business outreach. The post includes the PowerPoint presentation I used in the following video.

To help you find the gems in the 30 minute talk, I’ve put some highlights below.

Video Timelines

This are approximate…

  • Intro: :00 to 1:30
  • 6 Months, Really?: 1:30 to 3:00
  • The how to: 3:00 to 7:00
  • Mistakes:  7:00 to 10:50
  • Objectives and Strategies: 10:50 to 25:00
  • Recap: 25:00 to 30:00

OK, Buy The Book – I wrote my book for you. I want you to win more pitches.

If you read the book you will  pitch better than your competition.

Here’s more:

  • You will mange your agency’s pitch process much better.
  • You won’t burn out your employees.
  • You will plan better.
  • You will reduce your pitch budget.
  • You will strategize better.
  • You will arrive better prepared.
  • You will present better.
  • You will win more pitches.
  • You will retire earlier.

Buy multiple copies of the book as Christmas / Hanukah gifts right here: Amazon

Buy the “How Not To Win A Pitch” poster here: Society6