Insights

How To Make Big Money After Advertising

Peter · June 25, 2015 · Leave a Comment

The Truth About ‘After Advertising’

There are actually people making a very good living after leaving advertising. Yes, I know this is hard to imagine. LOL.

Want more? Many are doing this while sitting under a palapa drinking margaritas as the money hits their bank accounts. These folks are smart enough to know how to use their MacBook Pro to leverage the power of online business to grow their very own cool lifestyle. They are not working for the man (and I mean guys like Sir Martin Sorell.)

I realize that this can sound like a pipe dream. One of those ‘I wish’ kinda thinking. But, I know from personal experience that it can happen.

Friday Is Coming / Time For A Food Truck?

So, this Friday when you are sitting at your desk wondering if there is a better way than writing dog biscotti ads, I want you to visit Smart Passive Income and hear how Pat Flynn does exactly what I’m talking about. Ok, Pat isn’t doing all of this from under a palapa. But, he will tell you how you can. The link goes directly to Pat’s income reports. He is 100% transparent about his business — another thing to like him for. Read Pat’s blog and you will see why I mention food trucks.

“How Pat Flynn Made His First $3 Million In Passive Income”

If you need a head start, read Pat’s sweet story in this Forbes interview.

Ad Agencies: Stop Marketing!

Peter · June 24, 2015 · Leave a Comment

Ad Agencies: Don’t Do Any Marketing!

I saw this Adweak Tweet (scroll down) and it got me to thinkin about how much ad agency marketing is directed to prospective clients. Lots!

Man, client CMO’s / marketing departments / CEO’s must be soooo tired of incoming marketing materials from ad agencies. An endless barrage of ‘we are wonderful’, ‘we have this idea’, ‘we did this fantastic work’, ‘we won this award’, ‘we know your category’, ‘we wrote this white paper on: new ad technologies; social marketing; how to use Snapchat; demographics; your issues; your competitors and on and on.

Soooo, I kinda agree with Adweak’s sentiment. BUT…

Great Browser Tool For Writers & Content Hounds

Peter · June 22, 2015 · Leave a Comment

Like to Deliver Super Smart Content? Here’s A Great WordPress (Etc.) Tool.

Here is a weekly report from grammarly – my special content writing and editing friend. I love it.

grammarly automatically spell checks, corrects typos and grammar and reports weekly on my writing activity. I use it daily and automatically. It makes me a much beeetter speller and writer, blogger and human being. Now, I nevvver make any mistarkes. 🙂

Last week’s content rocked – I decided that I needed to put out some large word count missives to help Google love me long-time. As grammarly says…

9828words written

You were more active than 93% of Grammarly users.

Yeah baby, I was in the top 7%.

Here is how grammerly describes themselves:

Check your grammar right from your browser or Microsoft Office. Improve your writing in emails, documents, social media posts, messages, and more.

Here is my weekly report.

	Write a New Text →

	June 15 — June 21

	Your Weekly Writing Update

	“Child, to say the very thing you really mean, the whole of it, nothing more or less or other than what you really mean; that’s the whole art and joy of words.” —C.S. Lewis

ACTIVITY

9828words written

You were more active
than 93% of Grammarly users.

MASTERY

180mistakes made

You were more accurate
than 68% of Grammarly users.

VOCABULARY

910unique words used

Your vocabulary was more dynamic than 89% of Grammarly users.

Grammarly Premium found
152 additional advanced mistakes.

152

Upgrade to Fix Advanced Mistakes

OVERUSED WORDS

Here is the only word you overused in your writing last week.

Tip: You’ll notice a few suggested synonyms (in blue) that you can try next time to keep your writing fresh.

agency

–> Go here and say… to get the browser extension… I want my grammarly.

What Your Ad Agency Can Learn From The Army

Peter · June 16, 2015 · Leave a Comment

Your Ad Agency Failed. Now What?

“Oh well” should never be the last thing you say when your ad agency failed to sell in an idea, a new advertising program or are at the losing end of a pitch for a new account.

“Oh well” simply isn’t good business. Advertising agencies need to have a process for evaluating what did not work (even what worked) in order to improve its business systems — including how to pitch ideas. I suggest that agencies consider using what the U.S. military calls, the After-Action Review (AAR). Here’s a definition from the Air Force:

An after-action review (AAR) is a professional discussion of an event, focused on performance standards, that enables soldiers to discover for themselves what happened, why it happened, and how to sustain strengths and improve on weaknesses. It is a tool leaders and units can use to get maximum benefit from every mission or task.