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6 Unignorable Advertising Quotes

Peter · December 4, 2023 · Leave a Comment

Why Do People Like Advertising Quotes? Who knows. Here Are 7 (not 6) Just For Y’all.

advertising quotesActually, I do know cause I use these unignorable advertising quotes all the time with my agency clients to make some points. My points are directed at their business development programs and even their personal brands. Feel free to steal them from me. I stole them.

“If everything seems under control, you’re just not going fast enough.”

Mario Andretti

My take: It is OK to drive past your comfort zone. In fact, you won’t win without doing it. Oh, who is Mario? Indy, F1, and NASCAR champ.

“If you don’t like what’s being said, change the conversation.”

Don Draper

My take: I occasionally have to remind myself not to go around and around and around. Yes, change the conversation. Or, add some new thinking.

“If you dislike change, you’re going to dislike irrelevance even more.”

General Eric Shinseki

My take: Advertising, PR, digital and mobile marketing is changing so fast that it makes me think of another go-fast quote.

“Lead, follow or get out of the way.”

Ted Turner

You do not need me to explain. Ted has been the man since the late 70’s when he won the America’s Cup. You know, fast boats. Launched CNN and married Jane Fonda. Not bad, huh?

“The world’s best selling book.”

This is from the front and back of Paul Arden’s rather best-selling book… “Whatever You Think Think The Opposite.” Of course, he is bullshitting. Or not. Paul was one of the great British Creative Directors which means, a great bullshitter. A winning bullshitter unless he is talking about whacking baby seals. As in the worst advertising agency presentation ever. 

“Steal Like An Artist.”

Another book. This time from Austin Kleon who’s book cover says… “10 things nobody told you about being creative.”

OK, One More.

“The Levitan Pitch. Buy This Book. Win More Pitches.”

My book’s title. Yes, I am a bit cheeky…. well, I stole the idea of being way bold and in your face from Paul. If you want to buy this BEST SELLING book, just go to the top of this page and see for yourself.

You Got A Quote?

Go forth and find your own advertising quotes to prove your points and to grow your agency. Sometimes you just need to steal someone else’s words to get YOUR point across.

The Idiocy Of Ad Agency Christmas Giving

Peter · December 2, 2023 · 4 Comments

Yes, Most Ad Agency Christmas Giving Is Ineffectual

OK. It’s 2023 and what a wonderful year it has been. yMucho agency leaders are thinking… huh, shouldn’t we do something cool for our clients? Like, deliver a bit of ad agency Christmas giving. But, um, no, do not do that. So in honor of my magical anti-gifting thought and advice, I offer MY annual Christmas gift rant (or better yet, a strategic approach to giving).

It is that time of year again.

It is the time that many an ad agency decides that it is a great time of year to add to the upcoming ad agency (and universal) Christmas giving clutter. OY – Am I being Grinch-like? You bet.

Does your ad agency send out Christmas cards or gifts or online trinkets (or other creative ideas) to clients — even prospects? I call this practice stupid silly. Strong words? Sure. but, why am I saying this?

Look, I have nothing against season’s greetings. But, after working at a couple of mega agencies (including my own) and watching dozens/hundreds of agencies send out very “creative” Christmas (Chanukah, Kwanza, etc.) cards and gifts during the late-December season, I have to say this is very ill-timed even highly-inefficient outreach.

Silly gifting is wasteful in three critical ways: [Read more…] about The Idiocy Of Ad Agency Christmas Giving

Check our ChatGpt FAQ Generator

Peter · November 14, 2023 · 1 Comment

See The New ChatGPT FAQ Generator In Action

ChatGPT FAQ GeneratorI used the ChatGPT FAQ Generator to produce the following Q&A from my detailed blog post: “Smart Advertising Agency Lead Generation.”

Wow, it’s relatively fast and way easy to build a FAQ.

Here You Go – ChatGPT FAQ Generator

Based on the content from my blog page “Grow Advertising Agency Business Development”, here are some FAQs and their answers in a simple list format:

Q. What is the current challenge in advertising agency business development?

A. In 2023, 57% of agencies report that obtaining new business has become harder, nearing the difficulty levels of 2020.

Q. What strategy does Peter Levitan suggest for advertising agencies to stand out?

A. Levitan advises leveraging FUD (Fear, Uncertainty, Doubt) and conducting custom research to capture the attention of potential clients.

Q. What are the key points of Seth Godin’s book “Purple Cow”?

A. The book emphasizes being remarkable in a saturated market, breaking the old marketing paradigm, targeting innovators and early adopters, the power of word of mouth, being genuine, embracing criticism, and the lifecycle of a “Purple Cow” in business.

Q. How can agencies grow their business development successfully?

A. Agencies should focus on being unique and remarkable, as standard B2B marketing methods are less effective in a cluttered marketplace.

GO ++

I am trying lots of #AI tools like ChatGPT FAQ to dial up advertising agency business development. Stay tuned. Share this doc with your closest friends.

Yo ———- Here is how I used ChatGPT and Grammarly to write a sweet blog posr.

What Is Communications Arts Magazine?

Peter · November 2, 2023 · Leave a Comment

HUH! What Is Communications Arts Magazine?

Communications ArtsA small SEM advertising company in Chicago just asked me — “What Is Communications Arts Magazine?”

I’m like, HUH! This has been the creative bible for decades. OK, an answer…

I will answer in two ways. Here is what Communications Arts Magazine says about itself:

Communication Arts is the largest international trade journal of visual communication. Founded in 1959 by Richard Coyne and Robert Blanchard, the magazine’s coverage includes graphic design, advertising, photography, illustration, typography and interactive media.

Most recent issue: November/December 2023 — Advertising Annual | 64 — Features the award-winning projects from our 64th Annual Advertising Competition, plus in-depth profiles of Brooklyn-based design firm &Walsh and Toronto-based photographer Mathew Guido and articles on advertising. This is one issue that all creative professionals won’t want to miss!
Buy it. Do yourself a favor. 

And, Ta Da… I am In It. My new advertising agency book is in their recommended reading section. Page 13.

Quickie side note. Communications Arts Magazine is mentioned in my brilliant article on advertising awards (the most viewed page on my website right now.) Winning the right awards (by using a strategic approach to award selection and entry application) gets your agency attention and helps clients make decisions to call you because a trusted third-party loves you. Clients need help in making agency selection decision.

Buy the magazine. It is the best creative advertising magazine. Period. That’s why it is called Communications Arts magazine. They mean it.

After my looooong advertising career road, I just had my book, How to Build A Kick-Ass Advertising Agency – highlighted in the magazine. Very cool.
Communication Arts Magazine

 

Ten Important Questions For Your Advertising Agency

Peter · October 31, 2023 · 1 Comment

Ten Important Questions For Your Advertising Agency Ten Questions Every Advertising and Digital Agency Has to Answerer to Lead the Market

But First… Some Pain. The Why I Wrote: Ten Important Questions For Your Advertising Agency 

There is a high degree of fear, doubt, and uncertainty in the Advertising Industry. According to the 2023 RSW/US New Business Report:

            “This year (2023), 58% of agencies report obtaining new business has been harder, or a lot harder, compared to the previous year.”

            “38% of agencies said the number of opportunities for new business decreased this year, versus 26% last year.”

As an ex-agency owner and the Director of Global Business Development at Saatchi & Saatchi Advertising Worldwide, I know these facts are insane and worrying.

Frankly, only kick-ass agencies will survive.

Here Are Ten Questions (and Thoughts) That Will Kick-Start Your Agency’s Success.

These are food for thought. This is where I start with my advertising agency consultation clients.

  1. Do You Update Your Business Plan? How hard do you look at and possibly adjust your business plan? How will you generate maximum revenues and profits moving forward? Do you adjust? Do you understand your Total Addressable Market (TAM)? I have a one-page business plan guide in my book, “How To Build A Kick-Ass Advertising Agency.”

  2. Have You Defined Your advertising agency positioning? This is a tough and hard look at your primary brand proposition. Stand out. be clear. Be compelling. Be an expert. Expert agencies win more clients and get bought faster.

  3. Do You Have a Competitive ++ Sales Oriented Website? This is one of the first places that anyone sees your agency. How do you rank vs. your competition? What do you say (fast!) that will get a prospect to pay attention and want to dig in? In many cases, you only have around five seconds to make me pay attention, decide you are right for me, and stick around vs. the other 3,999 advertising, digital, etc. agency websites. Your website is a sales tool. Sell!

  4. Is Your Business Development Plan A Winner? How have you managed your plan over the past year? My blog has 850+ blog posts discussing how to market your agency. Plus, I’ve written two advertising agency “guide” books just for you on this rather critical

  5. Have You Perfected Account-Based Marketing? You do this, right? If so, how? I am blown away by the number of new, smart, easy-to-use AI-based marketing tools designed to energize and streamline your marketing. Ask me about them.

  6. Are You a Thought Leader? Are you an active and efficient thinker, blogger, LinkedIn guru, or podcaster? How do you look on LinkedIn, YouTube, Instagram, and TikTok? Are you perceived as a category thought leader? What do your analytics tell you?

  7. What Is Your ‘findable’ quotient: Can I find your advertising agency if I search for you or your expertise? You should be everywhere I might search for you. Your competition will probably be there.

  8. How Is the Client List? Does your client list look powerful to an outsider? Do you know how to position your client list for business development? Do one or two clients account for too high a percentage of your revenues? If so, go out and get new clients. And love the one you are with.

  9. Got Intellectual property? Do you have any IP? Something that will differentiate and add sustainable value to your agency? You can do this. I know how to make this happen by hyping your current client-facing systems and licensing white-label tools.

  10. Do You Manage Your Creative Vibe? How does your creativity stack up, and how do you prove it? I am talking about the vibe of your creative ideas, use of media, and just plain methodology to help clients stand out.

One More BIG One. Man Bites Dog.

Is your agency, as in, for example, #digitalagency Unignorable? If you are, um, ignorable, you will not win. It is that simple. I concentrate on how to make agencies UNIGNORABLE.

Dog bites man, isn’t unignorable. Man bites dog is. What is your breakout message?

Here It Comes – An Unignorable Offer

Take me up on my free Godfather offer. This is an offer you can’t—or rather, shouldn’t—refuse.

Need a starting point? Let’s talk for 15 minutes—just 0.25 on the timesheet— to discuss your agency’s issues & opportunities and how I will help you build a more powerful advertising agency business development program. You will leave the call with at least one powerful business development idea. I guarantee it.

Here is my calendar: www.calendly.com/peterlevitan

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