Insights

My 500th & Most Valuable Advertising Blog Post About Saatchi

Peter · December 10, 2015 · Leave a Comment

Wowzer – This Is My 500^th Blog Post

I started blogging a few years ago to help promote my ad agency Citrus. We were early and, I have to admit, the blog world was a bit less crowded in the mid-2000’s. Today with over 3,000 marketing services blogs, agency blogs have to work a lot harder and smarter. I’ve tried to do just that here.

To commemorate this personal milestone, I want to make sure that this 500th post is highly valuable to my readership – that’s you. After I ramble a bit about what I think are some of my most useful advertising agency insights, I am going to discuss the essentials of my blogging system as a final point. This system works for me as virtually all of my business leads come from this blog as well as LinkedIn, Twitter, Slideshare and guest posting which are tied into the blog. These social media actions are directed by very clear objectives and are focused on targeting ‘you’ via the use of personas. I can tell you that, if used correctly, social media is a highly effective inbound marketing platform. But, you know that.

I believe that many of my past posts have provided value since they have been read over 159,000 times, have been shared across the web and, most importantly, drive those sweet incoming leads from agencies (hopefully like yours) that are looking for growth strategies.

Here Are My Top Posts

As you’ll see, my second most read post at over 9,000! covers the worst advertising pitch and presentation ever.

“The Worst Advertising Agency Presentation – Ever” is about a Saatchi & Saatchi pitch debacle and was one of the reasons I wrote my book on how to run winning pitches. The outcome of this botched pitch was that Saatchi did not win the global Adidas account and I didn’t get to run the account from my very own Saatchi sports agency. Go ahead, buy the book to see all of our mistakes and how to avoid them from Amazon here.

The worst ever pitch blog post is also the reason I put the word Saatchi in this headline. “Saatchi” is serious blog post headline click bait. More on click bait, or better yet, targeted keyword rich blog headlines a bit later.

The Post: The Worst Advertising Agency Presentation – Ever [Read more…] about My 500th & Most Valuable Advertising Blog Post About Saatchi

Woody Allen’s Take On Living Backwards

Peter · December 4, 2015 · 2 Comments

Woody Allen’s Ultimate Happy Ending

In honor of Woody’s 80th birthday, I offer his take on life.

“In my next life I want to live my life backwards. You start out dead and get that out of the way. Then you wake up in an old people’s home feeling better every day. You get kicked out for being too healthy, go collect your pension, and then when you start work, you get a gold watch and a party on your first day. You work for 40 years until you’re young enough to enjoy your retirement. You party, drink alcohol, and are generally promiscuous, then you are ready for high school. You then go to primary school, you become a kid, you play. You have no responsibilities, you become a baby until you are born. And then you spend your last 9 months floating in luxurious spa-like conditions with central heating and room service on tap, larger quarters every day and then Voila!

You finish off as an orgasm!”

(Photo by Irving Penn)

Side Note

I am a New Yorker who grew up on the upper west side. A Jewish New Yorker to be exact. One of my specialities was explaining Woody’s movie schticks to my parochial school girl friends and two mid-western wives.

Ad Agency Holiday Cards Cheerful?

Peter · December 3, 2015 · 2 Comments

What Is Really Up With Ad Agency Holiday Cards, Etc?

A Tweet from ADWEAK I just had to echo… Hey, I don’t think that overdoing the advertising agency “creative” holiday message (cute cards, emails, videos) is warranted, necessary, distinctive or winnable. Did I say distinctive? How could it be when every agency tries to look cool in this same-time space? Yeah, I know, I’m being grinch-like. But, just sayin.

My advice. Wish your world a Happy New Year. According to the 2014 Advertising Age Assesment of Advertising Agency Self Promotional Stuff… 87% of advertising agencies spend over 60 hours of staff time doing Christmas greetings but only 12% of agencies do New Year’s greetings.

B.S. – Millennials Want Mobile Video Ads To Be On Every Device

Peter · November 23, 2015 · Leave a Comment

A Headline From ADWEEK: “Millennials Want Mobile Video Ads to Be Short and on Every Device”

I know it’s Thanksgiving week and I should be in the spirit. But, I saw this headline and could only laugh at the insanity. The insanity of saying, get this…

Millennials Want Mobile Video Ads to Be Short and on Every Device

The key insane word is WANT. Millenials do not want “Mobile Video Ads to Be Short and on Every Device.” Why does ADWEEK perpetuate this B.S. (like who wants ads all over the place?) I don’t, you don’t and Millenials don’t. Headline copy like this does a major disservice to the advertising industry. I’ve written about the insanity of advertising ubiquity here.

OK, last point. The article that follows this headline does not even support the headline’s point. Read the article by Yahoos Andrew Snyder here. The article is about what works not what is wanted.

Happy Thanksgiving. I know you want that!

How John Oliver Became One Of The Few Fantasy Sports Winners

Peter · November 16, 2015 · Leave a Comment

Fantasy Sports and John Oliver’s Daily Fantasy Sports Commercial: Yes You Can Be A Winner

You know fantasy sports is gambling and that’s why it’s actually illegal, for really stupid bored people who like to lose (and gamble), is addictive and has gotten virtually every major media and sports company to invest. I’d say ,”go figure” but, ya know, it’s just capitalism, baby.

Oh, it also makes a bit of cash – but not, apparently for 90+% of the players. But, you knew that.

That said. watch this John Oliver TV commercial and LAUGH.