Peter Levitan & Co.

The New Business of Advertising

Insights

Advertising and Digital Agency Website Directory ala Pinterest

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As a gesture to mankind, I am pinning every advertising and digital agency website right here on Pinterest. The goal is to cover the world and be the de facto resource for finding agencies by city and major awards.

Peter Levitan peterlevitan on PinterestThe directory makes it easy to compare how individual agencies use their websites to promote their agency brand positions, work, salesmanship and humanity. Some agency websites easily stand out and others, well, do not. For these agencies, a failure in website design and copy can seriously erode their new business efforts.

I will highlight the most alluring and powerful websites (in my opinion) and will review my favorites in greater detail in this Insights blog as time moves along.

Stay tuned.

If your advertising or digital agency website isn’t included, drop me an email. All my contact information is at the bottom of this page. You can also follow my updates by subscribing to my weekly email (on the left), or follow me on Pinterest and Twitter at @peterlevitan.

Oh, for agencies trying to figure out how to use content marketing as a magnet for new business, I suggest that this Pinterest resource is a fine example of how to leverage new social media tools to drive incoming views. I will add a post soon on how to use Pinterest as a lead genration tool. It works. Google loves Pinterest.

What Are You, A Schoolboy? Ask For The Order.

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Here is a guest post I wrote for my friends over at AdPulp, an advertising blog.

My rant is that most agencies hide their desire for a visitor to make contact. My point… ask for the order. Frankly, I think that this is something we all need to do in many parts of our lives. If you don’t ask, you might not get.

Making A Switch

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This Blog is going to migrate to a new subject: How communications marketing agencies (think ad, PR, digital and graphic design) can grow and prosper.

Stay tuned.

Switzerland, Australia, Norway, Sweden — Not The USA

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In “The lottery of life. Where to be born in 2013”, The Economist tells us what are the best countries to born in today. Switzerland is #1 and Australia is #2. USA is only #16. You will have to take a look at the criteria to find out why. But, I’ll go with any countries in the top 10. But, moving down the Economist list would you rather live in the UAE than in France or Italy? Yikes.

My primary take away is that, at least according to The Economist*, the USA isn’t the place to start out any more.

* The independent variables in the estimating equa­tion for 2006 include: material wellbeing as measured by GDP per head (in $, at 2006 constant PPPS); life expect­ancy at birth; the quality of family life, based primarily on divorce rates; the state of political freedoms; job se­curity (measured by the unemployment rate); climate (measured by two variables: the average deviation of minimum and maximum monthly temperatures from 14 degrees Celsius; and the number of months in the year with less than 30mm rainfall); personal physical security ratings (based primarily on recorded homicide rates and ratings for risk from crime and terrorism); quality of community life (based on membership in so­cial organisations); governance (measured by ratings for corruption); gender equality (measured by the share of seats in parliament held by women).