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Where Ad Agency CEO’s Go To Die

Peter · June 3, 2013 · 1 Comment

I just got off the phone with an agency friend who is thinking of selling his ad agency. I asked, “what will you do, where will you live?”  This is the standard question I got after selling my agency. Me? I am in Portland writing this.

malaysiaHe told me that he is thinking of moving out of the U.S. – at least for a test-year.  I get it. To me, it’s a combination of why not and hey, lets go experience the rest of the world. Maybe it should be called the Re-GAP Year? Why do only the latest generation of American college kids get to live overseas without a care?

This conversation got me thinking about my own next steps so I did a bit of exploring and found the best places to live chart  (its further on down this post) on the wbsite International Living. From the chart and cited copy, Malaysia looks like a decent place to start. FYI, I have travelled throughout Asia and particularly like south east Asia for its beaches, cities, peaceful lifestyle (unless you are in Bangkok or Ho Chi Minh City) and food. Here is what a International Living corespondent has to say about his life in Malaysia followed by the master “where to live” chart. By the way, you don’t have to wait for retirement to live overseas. Just figure out that dream Internet-based business and work wherever you have WiFi. Penang here I come.

Malaysia: Asia’s Most Desirable Destination

By Keith Hockton

“Go back to New York to live? Never!” says 65-year-old Lorna Taylor. “We moved to Malaysia because of the weather, the golf and the low prices; our costs are now a third to a quarter of what they were in the U.S. We even have a maid come in and clean four times a week. We couldn’t do that in New York. No, we’ll never leave Penang.”

I’m 30 years younger than Lorna and her husband John, and yet they still manage to beat my wife Lisa and me convincingly at tennis. They have a coach who comes twice a week, and for $10 a lesson I can see his efforts are clearly paying off.

I also completely understand and agree with their view about Malaysia. It has everything. Its weather is a tropical 82 F all year round and its beaches, islands and jungles are pristine. It has some of the region’s best street food, great restaurants, bars, shopping malls and movie theaters—and it’s all affordable.

Lisa and I rent a sea-view apartment for $1,000 a month—it comes with a shared  pool and gym. We eat out five nights a week, keep a small sailboat, and our total budget is $1,719 a month. Two people can have a three-course meal here for $10. A bagful of fresh fruit costs around $4. We also have a maid that comes once a week for four hours at a cost of $12.

The country is home to an active and international mix of expats.Malaysia’s an easy place to make friends and integrate as English is the unofficial first language. Lots of expats live in Kuala Lumpur and Penang and numerous organizations here can help you get settled and integrated. For example, the International Women’s Association (formally The American Woman’s Association) has just over 500 members who organize activities on a daily, weekly and monthly basis. On Mondays there are jungle walks, Tuesdays mah-jong (a type of card game), Wednesdays sewing. They sponsor trivia night once a week at a local pub and put on a ball once a year.

Penang and Kuala Lumpur are also medical centers of excellence and every day two planeloads of medical tourists arrive in Malaysia for various treatments. Not only is the health care amazing but it’s among the world’s cheapest. And prescriptions here cost a fifth of what you pay at home.

The last time I was at the dentist I got a filling and a cleaning, which cost $22.50. In the U.S. this would set me back around $180. We can also buy property, land, and houses and condominiums freehold—something you can’t do elsewhere in Asia.

Here is the chart. It makes for easy daydreaming…

The World s Best Retirement Havens

Ogilvy, Pinterest and Ad Agency New Business

Peter · June 1, 2013 · Leave a Comment

ogilvy on pinterestTake a look at how Ogilvy is using Pinterest as a new business tool and as a rich information resource for their global employees. They have over 110 boards, 1,000 pins and over 8,000 followers.

Sure, Ogilvy has cadres of workers to pin the globe but someone in management is clearly committed to this new (OK, relatively new) and massively growing social media platform. This site looks like it has more infographics than, well, who knows. It’s a great infographic resource and they add to it every week.

I use Pinterest as a business development tool as well – it delivers traffic to this very blog. To gain a footprint on Pinterest and to target folks like you, I built the Pinterest advertising agency directory.

Do you need some help in deciding if Pinterest is a good tool for your agency’s new business program? Here is my post:

10 Reasons To Use Pinterest For Advertising Agency New Business

A Critical Ad Agency New Business Mistake

Peter · May 31, 2013 · Leave a Comment

MistakenThrough my agency consultancy, I have been able to look under the hood of lots of advertising, digital and video agencies. One of the most apparent mistakes that some, not all, just some, are making is to not step back and take a hard look at their current assets.

Here’s one mistake.

Online and mobile video marketing is booming. By now we should all know the power of YouTube as a business development tool (well, maybe I should write about this more) and the astonishing growth of video marketing across all of our screens – especially on mobile devices. With all of this activity and daily press, I cannot understand why advertising agencies are not using video marketing in greater numbers as a business development tool. Agency clients are looking for video solutions but most agencies are not leading with their video skill set.

The mistake isn’t that the agencies aren’t using video. The BIG mistake is that they are perfectly positioned to produce quality video but don’t. Huh? Well, if you are a full-service agency then you know how to make videos because you have been producing commercials, and telling short-form stories, for eons. Yet, most of these TV savvy agencies haven’t used video to tell their agency stories on their websites, build compelling YouTube channels, emailed out videos or used new tools like Vine. This is a crazy and a serious missed opportunity.

Here is just one video factoid: Forrester Research reported…

85% of people choose to watch a video about a company online rather than read the rest of the website.

Here is a great example of how to promote your agency using video from London Advertising. Note that their video is up front and way center. It’s the first thing that London wants you to see. It is one of the agency’s primary new business tools.

There is more on online video and that some agencies get it right here.

Advertising Agencies, Business Development & Contact

Peter · May 28, 2013 · Leave a Comment

agency postMy friends at Agency Post just published my second guest post on ad agency websites and social media programs…  “Agencies And The Art Of Contact.”

This time its about how agencies do or do not do a good job with their website’s Contact sections. Most don’t. Considering how important the idea of driving a client prospect to make contact is (do I really have to say this?) you would think that agencies think through how to build a very compelling Contact section.  Most don’t.

If you want to take a quick look at over a thousand agency website Contact sections (and who wouldn’t?), visit my Pinterest agency directory. 

Business Insider Already Attacking Tumblr Yahoo Deal

Peter · May 26, 2013 ·

The press is already attacking the Tumblr deal. The Internet press, as in Business Insider, needs something else to do.

This Survey Says Tumblr Is a Ghost Town For Brands (YHOO)…

The median number of engagements per brand is … just two.

One issue Yahoo will have now that it plans to build out Tumblr’s advertising offerings is persuading advertisers to actually show up on Tumblr.

Gee… maybe give Yahoo more than a couple of days to play their cards.

Read more from the source: businessinsider.com

(Oh, I’m on Tumblr with my Widelux.)

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