Peter Levitan & Co.

The New Business of Advertising

Insights

How Advertising Agencies Publish On LinkedIn

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I’ve begun to test LinkedIn’s new content publishing platform. It allows all of us (the platform is currently rolling out) to publish long posts on LinkedIn — just like Mark Cuban. Importantly, your posts will be seen outside your own network. This is the big benefit. Here is LinkedIn’s announcement.

“Starting today, LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled. Now members have the ability to follow other members that are not in their network and build their own group of followers. Members can continue to share their expertise by posting photos, images, videos and their original presentations on SlideShare”

I posted two very short posts last week to see how the system works. The posts were simply repurposed content from this blog — easy! I can’t say that I am overwhelmed at the numbers but I like that I could track my stats immediately and that I amassed, well here are the stats as of yesterday (they are up another 12 as of this morning):

abc

My goal is to continue to test the publishing platform and to see how longer posts about broader subjects perform. I am sure that the art of headline writing will make a big difference.

Take away: even small agencies can now broadcast their brilliance to the entire Linkedin network.

Why Are Aren’t Advertising Agencies Using Pinterest?

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Pinterest just added Guided Search. It makes it easier to find pins and boards on the desktop and in the mobile world.

Pinterest is huge and they wanted to make it easier to find what their users are looking for (I’ll come back to why this matters to agencies in a second.) According to Mashable:

Part of what made the expanded search necessary is the total number of pins on the platform. Silbermann (Ben, the CEO) says that Pinterest users have created 750 million boards, and pinned more than 30 billion items. Those numbers have grown 50% in the last six months alone, he says.

OK, zillions of people search Pinterest. Some are your future clients. If so, why are two of the leading results for the term “advertising agencies” advertising agency new business consultants – Michael Gass and me? Shouldn’t it be advertising agencies or the huge networks like WPP or Publicis leading the way? What if a client thinks of using Pinterest to do an agency search? Hint: some are.

Take a look below. And, while you are at it, here is a link to my set of Pinterest posts.

Pinterest Works

Where Am I?

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Look, if you have your act together, you will eventually sell your advertising or design agency and get to work from San Miguel de Allende (I just had drinks from this bar.) Dig?

This is not an impossible dream, it just takes some planning. Don’t be a me-too agency. Me-too has no value. Zip. So, you 50+ agency owners, give me a shout.

wow photo

Kill It On Twitter And Linkedin

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Twitter and LinkedIn form, along with this blog, the backbone of my inbound marketing program. Easily, 90% of my qualified leads (2-3 per week on average) come from my social media marketing. The other 10% come from speaking engagements and networking / referrals.

Kill It On LinkedIn

I just found the LinkedIn marketing expert Stephanie Sammons via her podcast interview on Social Media Examiner. In the podcast she discusses the marketing benefits of the fairly new LinkedIn publishing platform with the host Michael Stelzner. You can now publish on this platform to reach LinkedIn’s zillions of members. Cool right? Listen to the podcast and then check out Stephanie’s blog Build Online Influence. I could say more but, like me, you are probably ADHD so just do these two things.

Note: I am going to be publishing an in-depth overview of how advertising agencies should be using LinkedIn soon. Stay tuned or sign up for my weekly newsletter below to make sure you see it.

Kill It On Twitter

There are lots of tools to help you get the most out of Twitter. Just Google “Twitter tools” and you’ll see bushels.

StephSammons s profile Twitonomy

One of my favorites is Twitonomy. When you listen to the Social Media Examiner podcast, Michael will start with a quick overview of this great tool. To give you a very clear, visual look at its value, I did an analysis of Stephanie’s Twitter feed and include the full page to the left. Wow, this tool goes deep. Learn about it, play with it and then start to use it to help manage your Twitter expertise. I do and I recommend it to all of my advertising agency clients.

Now, go a bit south on this page and sign up for my newsletter…. thanks.

Presentation Toolkit Must Have

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Here is an oh so simple presentation tool that will cost you all of $30 or less. Keep this with your laptop to projector cable in a handy presentation toolkit and don’t leave home without either of these.

41m21qlrvuL._AA160_If you are going to present off of a laptop and don’t want to be tethered to the machine – you know, having to walk back to or reach across the table to advance the slides or play the video – then get yourself a wireless remote clicker thing. You will look way smoother.

Sounds obvious? Then cool. You have one? Even cooler. Now, all you have to do is to remember to bring it to the presentation.