A friend recently gave me two copies of Northwest Leaf, the Pacific Northwest’s leading medical marijuana magazine. Get this: four-year-old Northwest Leaf ‘s May 2014 issue is 104 pages of jam-packed original content and … an unbelievable amount of marijuana industry advertising. Its monthly circulation is 30,000. Check out the issue here.
Should Magazines Be Doing Marijuana?
Should they? Well, you are some of the last people that I have tell that the print publication industry’s circulation and advertising are in steep decline. The FIPP World Magazine Trends 2013-14 chart (sorry about the fuzziness) shows what the future has in store for the print industry. Clearly no big news here.
The big(ist) news for me is that that the marijuana industry is driving the fast-paced growth of a local publication in a state where one of its major daily newspapers shut down a couple of years ago. There is so much interest in this new advertising category that the publisher of Northwest Leaf will be launching Oregon Leaf in July. How many print publishers are launching new publications in these digital times? Not too many.
Should Advertising Agencies Be Doing Marijuana?
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