Peter Levitan & Co.
The New Business of Advertising
Join me and my very close friends Martha Stewart, Malcolm Gladwell and Guy Kawasaki at Inbound 2014 in sunny Boston this September…
* I will be speaking on how advertising agencies should think real hard about the value of writing a book. Ogilvy did it. M&C Saatchi did it. Jerry did it. Jon Steel did it. And, I wrote my soon to be released The Levitan Pitch. in only 6 months.
I wrote about the power of guest posting recently. Here is my latest guest post on the Advertising Week blog. The post is all about why advertising, digital, design and PR agencies need to put their agency story up on their website using = an agency video.
The genesis of the post is based on insights gathered from my book. Virtually everyone I talked with (agency CEO’s, clients, agency search consultants) say that interpersonal agency to client chemistry is a key factor in agency selection. My point — start building chemistry with you website.
As a bit of background, I have been using email as a marketing tool since 1995 when I launched my first news website New Jersey Online. NJO had very active reader forums, no, we did not call that social media then, but it was. To support our social media program we also collected email addresses and used Mercury Mail, an early player in the email space, to deliver targeted emails to our large NY Metro audience.
Today, email is a part of everyone’s online life, it is the most used digital tool, and as marketers, it is, or should be, a key element of all of our business development marketing programs. But, it isn’t.
[Read more…] about Should You Use Email Marketing For Ad Agency New Business?
Check out this chart on our addiction to technology from eMarketer. Me… um, well, ah, I’ll be reading my copy of War And Peace and hugging my kids.
According to eMarketer:
“July 2014 research found that 60% of US internet users were almost always connected. Fully 43% never unplugged from all personal technology, such as audio players, ereaders, laptops and computers, mobile phones, tablets, and TV, and 17% only took a break a few times a year. Surprisingly, 20% of respondents did manage to unplug daily.”
Why? I am going to be marketing my new book in September. The book is about the art and science of pitching for advertising, digital, design and PR agencies. However, the essence of the book will be useful to the very broad B2B market. We all sit in rooms trying to sell something and we all make the right and wrong sales related moves. The book is designed to call these mistakes and opportunities out and immediatly grow your odds of success.
I will be employing both inbound (think of this blog) and outbound (think email marketing) to reach my target audiences.
[Read more…] about Interesting Inbound And Outbound Marketing Numbers