Peter Levitan & Co.
The New Business of Advertising
Having been a client once, I know (and, I suspect you know) that finding the right advertising agency is hard stressful work.
It can make or break your brand and slow down your marketing. Yes, it is just like dating.
So, why not a Tinder for agency searches? This new app is from Amsterdam’s Woedend! – an agency that clearly understands that creating their own brand awareness is a good thing. I can see Dutch clients being attracted to them.
Surprising? No.
Over the next few weeks, I am going to be writing about the costs associated with advertising agency new business programs and how to offset these costs by increasing your win rate and ROI. There are many costs to an agency beyond the high dollar cost. But, since the cash cost has the highest rate of winging… here you go. These calculations are from my pitch book and have been blessed as reasonable averages by my industry contacts.
Agency CEO’s and Business Development Directors occasionally use metaphors to help describe their business development efforts. One of the all-time favorites is how similar agencies are to cobblers and shoes. Cobblers do not have the time to make shoes for their children, and too many agencies don’t make the time to run smart business development programs.
Here’s another metaphor.
[Read more…] about Know The High Cost Of Advertising Agency New Business?
Here is a SlideShare presentation on how advertising agencies can write and publish a business-building book in 6 months. I know that this can be done. To-date, I have written two books and each took me about 6 months. Agencies with in-house writers and designers should be able to easily match me.
I wrote the presentation for HubSpot’s Inbound Conference. I’ll be giving it to an audience of advertising and marketing folks.
Books are a powerful marketing tool that builds credibility and enhances and supports branding. I’d like to think that this is what my new The Levitan Pitch. Buy This Book. Win More Pitches. will do for me.
![IMG_7523[1]](https://peterlevitan.com/wp-content/uploads/2014/09/IMG_75231-e1409942607989.jpg)
They just bought a bunch of copies my new book for the Inbound Conference. I’ll be there talking about how advertising agencies can go from idea to having a published book in 6 months.
I did that for both of my books: The Levitan Pitch. Buy This Book. Win More Pitches. and Boomercide: From Woodstock To Suicide. Both are on Amazon – which is one of the ways to control the process and get published quickly. There are more.
I will be putting the presentation up on SSlideShare and here soon.
A $14.99 purchase on Amazon gets you 251 pages of insights and advice on pitching from my 30 years at Saatchi & Saatchi, 2 Internet start ups and owning my own agency.
You’ll get smart / funny writing; 30 of the latest tips on process, content, presentation prep; 12 funny ‘pitch mistake’ cartoons; 13 interviews with well-known business and presentation experts and 16 “how-to’s’ from agency search consultants. This last one alone is worth the price.
You get to smile like the famous advertising agency executive at left who has already won 9 agency sales pitches since he bought the book yesterday.
This book pays for itself. He has made over $240,000. That’s a 17,142% ROI!