Yes, Hilarious Persian Comedy. A Gift From Me To You.
(Google Maz and watch all of his work.)
Social Media
An August YouTube Quickie
A YouTube Quickie? No, This Isn’t That Sexy. But…
And, yes, this post is kinda random. I’m just hanging out at my desk wondering if I want to work today. We are day something like 60 for mostly rain-free Portland Oregon. Crazy summer out here! It helps that we are America’s beer capital.
A friend turned me on to this video from YouTube Advertisers: Go Behind The Scenes with David Droga and Emily Anderson. Nice idea to get us thinking about how YouTube advertising isn’t same old same old TV. But, you know that so it’s unfortunate that this video tidbit doesn’t deliver any decent info or inspiration (sorry, David but TV pre-YouTube wasn’t a cul-de-sac for real creative folks. My late 80’s Saatchi teams won sweet awards for two broadcast clients that went way beyond your reference to Formula 1. Pleaaaase… the good old days were actually good and demanded the type of thinking you do today. Thinking big not start in 2005 when YouTube was born.)
But, the video did introduce me to Ogilvy’s Emily Anderson, which makes it all worth while. Watch the video and then read on.
Emily Anderson
Droga we know. Anderson? So, I dug in a bit and found a Creative Director who could have a super dream job of creating high-budget long-form content. And, the work and energy is damn good. Check out her CV website below.
After the work and personal energy, the thing I most dug is her URL: www.littleenglishgenius.com/ The English are much more cheeky than we are. They are also not afraid to promote themselves. If you are a genius, tell your clients. Droga and Anderson do that. Trump does that. Just like the American electorate, clients are a bit short of time and need to have YOU tell them that you are a genius. Just tell them that – they want to hear it. Yes, I am a genius too.
Last thought:
It’s summer so go visit Emily’s Montauk. Note, you won’t have to screw around with combat L.I.E. traffic to get there.
Lovely LinkedIn Statistics
LinkedIn Statistics I Love
I received well over 2,000 referrals to this website from LinkedIn last year. I like that. I work it so it happens. In addition, hundreds of people in my network and in related fields have read my LinkedIn posts. Virtually all of my advertising agency clients come in as a result of my daily social media activity on this blog, LinkedIn, Twitter, guest posts and occasional commenting on other websites..
So, because of my LinkedIn success… I offer:
125 LinkedIn Statistics From DMR.
And, for your reading pleasure, here are links to my blog post missives on LinkedIn and how LinkedIn can be used to grow your business.
An Advertising, PR, Marketing, SEO, Design & Sales Listicle
Advertising, Marketing, Design Tool Freak Listicle Lovers Unite
I am starting to see lots of lists (OK, listicles) of tools for marketers and advertising folks. I love these lists because a real human being has curated the list so I don’t have to spend hours Googling the marketing world. Curation is a good thing. Lists are a good thing. I like humans more than algorythms.
Here Are Three Favorite Marketing Tools Lists
Um, yes, this list itself is a mini-list.
MAQTOOB
As of today, MAQTOOB lists 1,482 tools that cover 112 categories. Here’s what they say:
We want to help you with one single thing. Being your own boss and having control of your own time and money. That’s it. You will find here the best available tools to start and grow your business. If not, let us know what’s missing, or help other entrepreneurs by sharing your feedback…So we can all make a difference.
How about 43 website builders? 79 design resources? 7 ways to make infographics?
Freebie Supply
Ali Mese is one of the smarter self-marketers out there. His looong list that covers: Business, Marketing, Design & Code, Productivity and Learn is made for you Ms. marketer / advertising person / designer and on. Here’s what he says:
I’m a freelance marketer and blogger.
Storytelling, entrepreneurship, and wandering pretty much summarize the things I am passionate about. Recently, I moved from Rome to amazing Singapore to explore Asian countries and learn more about their incredible cultures.
And…
Growth Supply is… my base for things like my newsletter and where I plan to place my side projects such as Freebie Supply.
Razorsocial
Ian Cleary’s Razorsocial is my go-to list of digital tools. His list covers 15 marketing categories. It is very list-like but also includes his words of wisdom (read the blog). The website and tutorials are oriented towards online marketers. He keeps the lists up to date and, if you follow him like I do, you will look smarter than the ad guy down the street. And, isn’t that a positive bene? What he says:
Are you struggling finding the time to be effective with social media and online marketing?
Finding it difficult to find the best online marketing tools and the best process to deliver results?
We are here to help you achieve better results and become more productive with online marketing using the best tools and technology.
We are not the strategy people, we are the tools and technology people.
Even more tools, especially ones that I think will work for advertising professionals are right here. Yes, you can use these to spy on Droga5.
Ad Agencies: Stop Marketing!
Ad Agencies: Don’t Do Any Marketing!
I saw this Adweak Tweet (scroll down) and it got me to thinkin about how much ad agency marketing is directed to prospective clients. Lots!
Man, client CMO’s / marketing departments / CEO’s must be soooo tired of incoming marketing materials from ad agencies. An endless barrage of ‘we are wonderful’, ‘we have this idea’, ‘we did this fantastic work’, ‘we won this award’, ‘we know your category’, ‘we wrote this white paper on: new ad technologies; social marketing; how to use Snapchat; demographics; your issues; your competitors and on and on.
Soooo, I kinda agree with Adweak’s sentiment. BUT…