Peter Levitan & Co.
The New Business of Advertising
And the answer? Mucho.
Check out the facts from eMarketer on adult media consumption habits. The dramatic double-digit shift from traditional to digital shouldn’t come as a surprise. But, its worth a hard look by agencies that are planning services and staff skills for the future.
(Mobile, anyone?)
This is a sweet, funny, brand-building, long-form video story with some social media promotion tossed in. And, isn’t this the kind of integrated-advertising your agency wants be cooking up?
From 72andSunny…
Meet Lele, the Sleepover Chef*.
He just arrived in New York to share his love for pasta and show you what Neapolitan hospitality is about.
You can invite him to come cook a Neapolitan dinner at your place.
Drop a post on the Garofalo Facebook page, telling him why he should come to your home, and maybe he will.
CLICK HERE TO ENTER THE CONTEST ON FACEBOOK
Be creative, only two dinners are up for grabs.
* DISCLAIMER: You can let Lele sleep on your couch, but you don’t have to.
What do advertising people do for a living? Finally, there is an answer. They curate, design apps, they work on spaces, change graphics, network, freelance, they interdicinplanary, make stock, go viral, drink bottled water, make platforms for Syria, are sustainable, white board…
Check out “Concept Space”, a video that explains it all from the YouTube comedy channel Slackatory.
According to eMarketer, advertisers are using online video for awareness and branding. No surprise there. This is how “commercials” have been used for years.
Read on…
What goes around goes around.
OK, one more thing. Remember when the digital guys said that interruption advertising was dead. Well, guess what, it ain’t. Just try to watch a video on YouTube without a commercial interruption.
OK, OK. Sure things will change. And, yes the TV creative director generation will die off. But, it will be a slow death. Why? TV commercials WORK!
Here is my latest post for Advertising Week Social Club, Advertising Week’s blog.
The post discusses my take on what advertising means today. There seems to be quite a bit of confusion since the introduction of digital media platforms, social and mobile. But, I think that advertising continues to be about brands spending money to get consumer’s attention regardless of the platform. Here’s Wikipedia’s definition of advertising. I don’t see why Twitter, iPhone apps or content marketing doesn’t fit in.
“Advertising is a form of communication for marketing and is used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.”
For a bit more on this, head over to my post on how to position advertising agencies. I use some Google stats to help understand the value of the word “advertising.”