Peter Levitan & Co.

The New Business of Advertising

Personal Branding

Why SlideShare Is A Smart New Business Tool

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According to SlideShare’s 2013 recap, my presentations and white papers were viewed 3,012 times and I uploaded 15 “SlideShares.”

Beyond these general stats, I can’t make a direct correlation between SlideShare and my new business leads. But, I’ll gladly take 3,012 views since I can’t imagine that my advertising industry targeted documents are being viewed casually. I’ll take the inherent branding as a positive.

Given SlideShare’s ease of use and LinkedIn relationship, why wouldn’t you want to add SlideShare to your personal or advertising agency content-based business development program? SlideShare obviously drives message reach. Here is a portion of my personal SlideShare report. You will see an uptick in October. I tested what would happen if I did a bit of promotion on my blog and Twitter feed. It worked. I love the smell of social media synergy in the morning.

Peter levitan s year 2013 on SlideShare

Need More Reasons To Use SlideShare For Advertising Agency New Business

Slideshare is the world’s largest content-sharing community for professionals. Here is how SlideShare puts it on their SlideShare 101 page.

With 60 million monthly visitors and 130 million page views, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.

Here is another fact. I put up my presentation “24 Advertising Agency Positions For New Business Development” about 3 months ago and it has been viewed by over 900 people. Not too shabby for an easy upload and distribution of an existing presentation. The presentation is a repurposed use of Part III of my series on how to position advertising agencies. Here are other reasons why I use (and love) SlideShare…

  • It’s content marketing, baby.
  • It has that huge audience. According to comScore, SlideShare has 5 times more traffic from business owners than Facebook, Twitter, YouTube and LinkedIn (which now owns SlideShare).
  • SlideShare is primarily a business tool and has deep reach into my advertising industry target market.
  • Google loves SlideShare and SlideShare presentations and PDF’s get indexed immediately.
  • My SlideShare presentations and documents are automatically shared across LinkedIn.

So, without further ado, my “best selling” 2013 SlideShare presentation…

Need some more facts? Here’s an infographic on SlideShare from Column Five Media.

Slideshare_Giant_c5

 

 

Banksy Rocks Twitter: Effortlessly

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The artist known as Banksy — @banksyNY —  just might have the coolest ratio of Tweets to Following to Followers in Twitter HISTORY. He’s gotta be laughing.

Check out Banksy’s numbers…

Only 22 Tweets. Like Tweet only when you have something incredibly vuuaable to say.

banksy banksyny on Twitter

 

 

 

 

 

Only (like really only) 1 Following. Like, why are we bothering to read other people’s Tweets anyway, right? Check out the one “person” he’s following.

Only big numbers (no surprise here): 43,000 and growing Followers. Like, people clearly dig Banksy’s Banksyness.

banksy

New Improved Advertising Agency Search Process: ANA / 4A’s

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Advertising Agency Pitching. Oh, The Uncertainty. 

Unfortunately, most client agency reviews come with a great deal of uncertainty. They shouldn’t, but that’s the way it is — or should it be?

The 4A’s and the ANA understand this issue and recently published a new set of guidelines for the advertising agency search process in their report “Agency Selection Briefing Guidance.”  From the ANA/4A’s:

The 4A’s and ANA believe there is an opportunity to further improve the agency search process by developing best practice guidance tools around the subject of briefings throughout the agency selection process.

And…

The ANA/4A’s task force believes that every phase of a review, or agency search, requires a thoughtful briefing that
provides specific direction to the agency. The review process should provide escalating information to the agencies as
the review progresses from the initial phases (e.g., RFI, RFP, credentials) to the later phases (including any strategic
and/or speculative work and finals presentations).

The report divides the search process into three phases.

  1. Initial list / RFI Phase
  2. Semi-Finalist RFP Phase
  3. Finalist Phase

This is an important tool that both agencies and clients should read and use for guidance. I think that when you are asked to pitch a new client that you share this document. While it might seem forward and somewhat pedantic of you, I’ll suggest that making the prospect aware of this ANA perspective will be proof of your professionalism and might even help the client tailor their process for success. And, hopefully, yours.

Bangkok Food & Sights. What To do When Ads Fail.

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about-markI’ve been to South East Asia many times (first time care of my Saatchi client Northwest Airlines.) My next trip is this fall when I think I am going to Thailand, Vietnam and Laos. I highly recommend this area for burnt out ad people. Two weeks in Thailand or Cambodia will clear out the cobwebs.

My top SE Asia experience has always been eating, especially in Bangkok where you can sample food from all the Thai regions.

For your viewing pleasure I offer 51 Explicit Thai Food Pictures and without question the best video on what to do in Bangkok, “25 Amazing Things to do In Bangkok, Thailand.” Both of these are from Migrationology, which is without question the BEST take on Bangkok. Full stop. Thank you Mark Wiens (that’s Mark with a Durian in the photo.)