Peter Levitan & Co.

The New Business of Advertising

Marketing

I Love It: Pinterest Marketing & SEO

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I love SEO, Google and Pinterest. As in using Pinterest for marketing.

I am writing a long piece on advertising agency positioning. It will publish in a couple of weeks in time for Advertising Week New York. I’ll be there and will be writing about my thoughts on the speakers and event vibes for the Advertising Week blog.

While doing my agency positioning research, I decided to do some exploration on the idea of advertising agency of the future. My search yielded the search results charted below. As you can see, my Pinterest page popped high up. As I said above, “I love SEO, Google and Pinterest.” Yes SEO-mavens, I checked using other browsers and emptied my cache.

future of advertising agencies Google Search

The History Of SEO From Hubspot

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My website, yes, this very one that you just may have found via a web search, thrives on SEO. Here is a sweet SlideShare overview of the history of SEO from the smart folks at Hubspot.

I could say more but you know that search is rather important for your (ad, digital, PR) agency’s visibility, socialness, PR, content plays, etc. To not get what’s going on in Penguin and Panda algorithm-land is a lost opportunity for free traffic.

http://www.slideshare.net/HubSpot/hub-spot-historyofseocoffeetips

Total Media Spending Going Up

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US Total Media Ad Spend Inches Up Pushed by Digital eMarketerA good thing… marketing budgets are going up. Highlights:

TV remains king.

Digital growing by more than $5 billion per year.

Mobile expected to grow by $22.6 billion in next 4 years.

And, surprisingly, print holds steady.