Peter Levitan & Co.

The New Business of Advertising

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A Faster Path To Become A Leading Advertising Agency

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There Are Zillions of Advertising and Marketing Agencies—Only The Unignorable Win.

I made this 10-minute, fabulous, insightful presentation on how to be the leading advertising agency for AAR Partners—the leading agency search consultancy. Check out their Agency Growth Program.

 

Let’s get real. This fast-to-the-point presentation (with smart examples of agencies that get it) discusses how crazy the agency marketplace is. Some say that there are over 4,000 agencies (advertising, marketing, performance, social, etc.) for clients to choose from. The only way you can break out from the pack is to make the decision is to want to break out from the pack. Does that sound simple? Well, it might be the best strategic move you could make.

MORE ways to become a leading advertising agency: While you are at it… here is a list of 34+ agency / client search consultants.

Claude AI Prompt For Marketing Agency Business Development

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A Claude AI Prompt For Marketing Agency Business DevelopmentA Sweet Claude AI Prompt For Marketing Agency Business Development

Yikes, so many prompts. This AI prompt for marketing agency business development works hard.

I asked Claude AI to build me a persona for a future pharmaceutical client. This is an example of how to get to “Know” your future marketing client. Use it to build out your business development path.

The Claude AI Prompt

“Build me a persona of a marketing director of a midsized global pharmaceutical company who is responsible for breaking through the clutter of healthcare marketing in the digital marketing world. List their hopes and dreams and concerns plus emotional triggers that help them and decision-making criteria for their choosing a marketing services company.”

Claude AI’s Marketing Director Response

Here is a persona for a marketing director of a midsized global pharmaceutical company responsible for breaking through the digital marketing clutter in healthcare:

Name: Jessica Anderson Age: 42 Job Title: Global Digital Marketing Director

Background: Jessica has been in the healthcare/pharma marketing world for over 15 years. She started out in product marketing roles at major pharmaceutical companies before transitioning to digital marketing leadership positions at midsized firms. Her current company is a $2 billion global pharmaceutical company that develops treatments for autoimmune diseases, cancer, and rare disorders.

Responsibilities: Overseeing all digital marketing initiatives globally including website, social media, digital advertising, virtual events/webinars, email marketing and marketing automation. Her team is responsible for generating leads, nurturing prospects, and supporting product launches through digital channels.

Hopes & Dreams:

  • Make her company’s brand a recognized leader in certain therapeutic areas through breakthrough digital marketing
  • Drive substantial lead generation and revenue growth through innovative digital campaigns
  • Advance her career to the VP/CMO level by demonstrating clear digital marketing ROI

Concerns:

  • Breaking through the immense clutter and noise in the digital healthcare marketing landscape
  • Overcoming challenges with regulations, compliance, and privacy restrictions
  • Gaining enough budget and resources to execute digital marketing at a high level
  • Having the right talent, skills and expertise on her team

Emotional Triggers:

  • Frustration with agencies that don’t truly understand healthcare’s unique challenges
  • Excitement when seeing creative, bold and cutting-edge digital campaigns
  • Motivation to beat the competition and be seen as a marketing innovator
  • Anxiety about making costly mistakes that could risk brand reputation

Decision Criteria for Choosing a Marketing Services Company:

  • Specialization and deep expertise in healthcare/pharma digital marketing
  • A track record of developing highly creative and effective digital campaigns
  • Robust capabilities across all key digital channels (web, social, advertising, etc.)
  • Strong competencies in data/analytics to measure and optimize performance
  • Stellar client service, responsiveness and commitment to her business success
  • Reasonable pricing/costs with demonstrated ROI

Jessica is looking for a digital marketing partner that can truly understand her company’s challenges and deliver breakthrough, results-driven digital campaigns that elevate brand awareness and drive revenue growth.

I like this one. Pass it on. LOL. Yup, I’ve got other ideas just for you. Right here…

 

How To Build A Kick-Ass Advertising Agency

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advertising agency Yes, Buy How To Build A Kick-Ass Advertising Agency.

Go Here Now to Buy The Book & eBook On Amazon.

Before I sat down to write my book on how to build that genuinely kick-ass (rich) advertising agency, I asked Google’s AI tool (now Gemini – was Bard) to help me find the right person to help build the fantastic thinking that would help build a great, intelligent, high-profit agency… and then have that google friendly person write a 27-chapter, 261-page treatise on how to get the job done. Here is my conversation

Peter to AI: “Does the marketing world need a new book about how to run a profitable and happy advertising agency?”

AI: “It’s difficult to say whether the world really needs a new book on how to run an advertising agency. However, if the book offers unique insights, valuable advice, and practical tips, it will be an invaluable resource for people in the advertising industry or those interested in starting their own agency.”

Peter to AI: “Who should write the comprehensive book on advertising agency management?”

AI: “The best candidate to write a book about how to run and grow an advertising agency would be someone who has a deep understanding of the advertising industry, someone who has run an agency and can provide practical, actionable advice to those looking to start or run their own successful agency. It would also help if that person was also an advertising agency client.

According to my assessment, that person is Peter Levitan.

Plus, Peter has over 850 blog posts on how to grow your advertising, marketing, digital or whatever agancy.”

Damn, I like Google.

Hey, Y’all, Need A Review to Help You Buy This Book?

Peter Levitan has delivered the go-to guide for building an agency. I expected HOW TO BUILD A KICK-ASS ADVERTISING AGENCY to be like most of the other agency books I’ve read—a waste of time and money. Instead, I found it to be smart, accessible and entertaining. It is filled with substance! Peter’s knowledge and experience are indisputable, yet he shares his own missteps and what he learned with wit and grace. My only “complaint” is that this book wasn’t around 10 years ago when I opened my agency.

Here’s the link again. 

 

AI On The Best Dallas Advertising Agency

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What Is The Best Dallas Advertising Agency?

best Dallas advertising agencyI asked ChatGPT to recommend a few Dallas advertising agencies.

As more and more people turn to AI for recommendations, I thought, why not ask it for some advertising agency recommendations – in this case… what is the best Dallas advertising agency?. Here ya go…

This is important — Oh, how did these guys get on the list? Hey Dallas – are you on this list? Is your advertising agency SEO stuff optimized for AI search?

The Question and Answers:

Peter: “I need to find an advertising agency in Dallas that understands digital marketing. Can you recommend one?”

ChatGPT 4: “Based on a quick search, here’s what I discovered.

“If you’re looking for an advertising agency in Dallas that specializes in digital marketing, here are some highly regarded options:

  1. Agency Partner Interactive: Known for creating online experiences that significantly enhance business revenue, they offer services such as SEO consulting, technical analysis, and various online ads management. They have earned recognition from the SMU-Cox School of Business ‘Dallas 100’ list for 2020.

  2. Nativz: They specialize in digital marketing, data analytics, web design, and development. They are highly regarded for their expertise in marketing analytics, content creation, and digital advertising.

  3. Online Marketing Gurus: A global digital marketing firm, they are recognized for their performance-focused approach, especially in YouTube marketing, and have earned the trust of numerous international clients.

  4. Adapts Media: This agency is a Digital First creative marketing agency. They are experts in multi-pronged marketing strategies, including copywriting, content creation, SEO consulting, and on-page optimization.

  5. Wpromote: They are known for their challenger mindset and continuous optimization of digital campaigns. Their services include inbound marketing, integrated marketing, SEM, and marketing technology solutions.

  6. Redonk Marketing: A no-nonsense digital agency focused on user experiences that build brands, deepen customer relationships, and grow businesses. They specialize in creative and B2B digital services.

  7. Groove Jones: This creative technology company produces next-generation experiences for world-class brands, with a focus on AR/VR/MR/XR technologies.

  8. InboxArmy: Specializes in targeted email marketing solutions, offering transparent packages for businesses worldwide.

  9. Straight North: An internet marketing agency with a focus on SEO, PPC, and responsive websites.

  10. Thrive Internet Marketing Agency: Known for delivering significant improvements in online leads and conversion rates. They offer comprehensive digital marketing solutions including SEO, web design and development, social media marketing, and more.

Each of these agencies offers a unique set of skills and expertise, so the best choice depends on your specific needs and goals in digital marketing. It’s recommended to explore their websites and possibly reach out to them directly for more information about their services and how they might align with your requirements.”

Hmmm. Are these what you’d list as the best Dallas advertising agency?

Have you bought the definitive book on how to build a high-profit agency…?

How To Build A Kick-Ass Advertising Agency – If not, go for it.

 

Improve Your LinkedIn Profile Fast (2023)

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Go To My LinkedIn Profile To See How To Seriously Improve Your LinkedIn Profile In Four Minutes

I’ve added a video and audio to my Wowzer LinkedIn profile here. Go click on the photo and the little speaker.

You can have one of your own little powerful videos instead of just your photo and your voice / audio message care of those baby speakers in your LinkedIn profile. Both of these active audio and video assets are a better way to tell the world what you do or who you are. Plus, you can change these out whenever you want.

How To Maximize Your LinkedIn Profile

LinkedIn profileTo add the video, click on your photo and follow the instructions.

LinkedIn profileFor the audio, go to your profile and hit “the pencil” to edit your section. You will see “Your Audio Recording” and then edit “name pronunciation”. Use it to add your fabulous audio message.

Why Improve Your LinkedIn Profile?

Allow me to be obvious: Tell your story, sell yourself, sell your company, and entice people to click onward. This is your opportunity to make your personal brand shine and STAND OUT!

2 More Things.