Marketing Agency or Advertising Agency or Digital Agency?
A few years ago, an agency was called an advertising agency. Then digital came around and agencies began to call themselves digital agencies. Now some call themselves a marketing agency.
What Does Google Search Think? It Thinks – Marketing Agency.
I used Google Trends to see if it could help answer by showing me what people search on. I was a bit surprised. Here are two charts. First comparative searches from 2004 to today. You can see that “advertising agency” once ruled. Today, the second chart, clearly shows that people are searching for a “marketing agency”… Wow.
Is this a definitive answer to what you should call your very own agency? No. But, things are getting a bit complicated.
Yes, there is more to this story. Stay tuned.
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