Search Results for: linkedin

Improve Your LinkedIn Profile Fast (2023)

Peter · September 27, 2023 · 2 Comments

Go To My LinkedIn Profile To See How To Seriously Improve Your LinkedIn Profile In Four Minutes

I’ve added a video and audio to my Wowzer LinkedIn profile here. Go click on the photo and the little speaker.

You can have one of your own little powerful videos instead of just your photo and your voice / audio message care of those baby speakers in your LinkedIn profile. Both of these active audio and video assets are a better way to tell the world what you do or who you are. Plus, you can change these out whenever you want.

How To Maximize Your LinkedIn Profile

To add the video, click on your photo and follow the instructions.

For the audio, go to your profile and hit “the pencil” to edit your section. You will see “Your Audio Recording” and then edit “name pronunciation”. Use it to add your fabulous audio message.

Why Improve Your LinkedIn Profile?

Allow me to be obvious: Tell your story, sell yourself, sell your company, and entice people to click onward. This is your opportunity to make your personal brand shine and STAND OUT!

2 More Things.

Pass this newsletter on. I need more subs. Please. Pretty.
2. Buy my new book: “How To Build A Kick-Ass Advertising Agency”

How To Use LinkedIn And Account Based Marketing

Peter · March 22, 2021 · Leave a Comment

How To Write About LinkedIn And Account Based Marketing In Five Minutes

If you have perused my Big Advertising Agency Resources List, then you’ve learned of a range of resources designed to help grow your advertising agency. Today I am offering a new resource that helped me quickly write this blog post about LinkedIn and Account Based Marketing.

AI-Writer is, you guessed it, an AI tool to help you write the zillions of content pieces that will help you to keep up with the never-ending barrage of other people’s content. Type in a subject, or even the title of a competitor’s well-read blog post and voila…. you have an instant blog post/content piece that you can publish just like this one below about LinkedIn and Account Based Marketing.

AI-Writer To The Rescue

As with marketing itself, it is essential to remember that Account Based Marketing is not a one-size-fits-all solution. It has to adapt to the needs and profile of each customer through individual interviews, programmatic ABM, targeted approaches, and much more. Approaches for different account levels should be aligned in such a way that they range from strategic ABM to true-to-scale ABCM to programmatic ABCM, with the degree of personalization varying at each level. ^{Sources: 8}

LinkedIn is a great place to start your ABM efforts, as LinkedIn users are prepared to discuss and grow their businesses. An account-based marketing strategy from LinkedIn can be executed with many of the native tools that LinkedIn offers. ABM on LinkedIn starts with the ability to search and find specific, relevant accounts. ^{Sources: 1}

This function only works with a limited amount of data. LinkedIn Sales Navigator helps you conduct account-based marketing campaigns on LinkedIn by selecting and evaluating target accounts. It provides a detailed overview of the willingness to buy of your target accounts. This information is integrated with company profile information to evaluate opportunities and prioritize them for the next targeting strategies. ^{Sources: 9}

LinkedIn for Account-Based Marketing (ABM) has proven to be an effective method for marketers to generate high-quality leads and sales. Over 41% consider account-based marketing to be the top B2B priority for sales. Instead of casting a wide net, ABM is a focused approach aimed at the people you want to turn into customers. ^{Sources: 6}

After identifying at least 300 accounts on LinkedIn, you can start targeting segments with paid advertising. LinkedIn allows marketers to import target lists from their platforms into paid advertising and take steps to match the information you provide with the actual accounts on the platform. ^{Sources: 0}

Ads work best for B2B companies that want to target specific companies and individuals within those companies. Since the LinkedIn audience consists of business people, it makes sense to use the platform to reach out to company-specific decision-makers. ^{Sources: 2}

You will also want to use LinkedIn messaging ads if you expect to have a big impact. We recommend that you use InMail ads for special offers and send them to users who are already connected with your company. ^{Sources: 2} [Read more…] about How To Use LinkedIn And Account Based Marketing

How Michaela Alexis Rocks LinkedIn Learning

Peter · July 31, 2020 · Leave a Comment

WOW. A Podcast All About LinkedIn Learning – Plus Lots Of Personality And Canadian Chutzpah.

Michaela Alexis has over 170,000 combined Followers on her company and personal pages. Compare that to the Average LinkedIn account having only 1,300 Followers. It’s all about LinkedIn learning and strategizing baby. This is both a science and an art.

With one in three professionals on the planet using LinkedIn, it would be a good idea for you to grow your Followers to, well, I am sure, a lot more than you have today. To learn about how Michaela rocks her LinkedIn universe and has become a serious player in the world of LinkedIn learning, I thought, hey let’s talk to her. This 30-minute podcast will give you insights on how to grow your LinkedIn audience and Followers; how to build Follower interest; how to use the combination of personal and company pages. And —- a really cool discussion about how a solopreneur has built a growing training business based on LinkedIn learning and that Canadian chutzpah.

I am about to sound like I am “selling” Michaela’s services (here she is on LinkedIn). Well, I just might be. You probably need her expertise and guruness. Here is an example of what she can do for you: LinkedIn learning sessions focused on optimizing your LinkedIn profile for success; on creating a powerful personal branding strategy. and, monetization, social selling, and executing a content publishing strategy that converts. Science and art.

Finally, hear how Micaela became the Muse for a brand new K-Swiss Self-Belief sneaker (check out the video below). This woman rocks LinkedIn and her life. Plus she gets to eat Poutine.

You can see the growing list of all of my Advertising Stories podcasts right here. Use the handy subscribe buttons that we’ve placed on this wonderful page.

A nice thing… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

How To Outsource Linkedin Business Development

Peter · June 27, 2019 · 1 Comment

Is It Time To Outsource Your Advertising Agency’s LinkedIn Marketing?

Advertising agencies often ask me if I can help them outsource their business development operations. This happens with such frequency that I thought I’d occasionally point to a quality third-party resource. Here is a company that can help you outsource your Linkedin marketing.

Lead Cookie & Linkedin Leads

I recently spoke with Isaac Marsh of Lead Cookie which bills itself on its website as…

Lead Cookie is a done-for-you LinkedIn Lead Generation service. We manage your profile for you and help you generate leads on LinkedIn.

We manage your Linkedin profile and start warm conversations between you and your ideal customers.

On average our customers book 3-8 qualified calls per month as a result of our service.

Simply put, Lead Cookie provides an outreach service that can manage your advertising agency’s LinkedIn marketing program. The service is designed to make new-targeted contacts for your agency that result in quality leads.

How It Works

A Lead Cookie strategist works with you to hone your positioning and messaging and helps you create customized messaging.

Lead Cookie manages your LinkedIn profile and sends out connection requests to your targeted prospective clients.

They manage the connection, make an intelligent introduction and ask to connect. This leads to asking for a meeting, and if necessary, will create a drip sales sequence to keep the conversation moving along.

Goal: hand off the connection, the new business lead, to the advertising agency.

For a more detailed explanation of Lead Cookie’s system, head over to its founder’s how-to market B2B business on Linkedin guide.

I recommend that you also explore Lead Cookie’s resources page (you will get much smarter about how to use LinkedIn as a prospecting tool even before you give Lead Cookie a call).

If you are wondering if I have a business relationship with Lead Cookie, I do not. But, I have a goal of helping agencies grow and find ways to manage the hard task of 24/7 business development.

Why Do This? Sorry, Your Advertising Agency Will Get Fired.

Many advertising agencies tell me that they are too busy to run a 24/7 business development program. Excuses include:

We are too busy with current clients

We really do not have a plan;

We are poor at execution

We just let our biz dev director go

It is very difficult to keep up with the ongoing changes in social media platforms

Sorry guys, there is absolutely no good reason, or excuse, for not to running an active business development program.

I wrote about the need for business development in this article: Your Advertising Agency Will get Fired.

Simply put, clients will walk out the back door. You need new ones to continuously run in the front door.

Outsourcing some of your biz dev work to a quality provider makes sense.

Find the right resource and give it a go. Why not start here: outsource Linkedin marketing.

Here Is A Self-Serving Message:

Speaking of outsourcing. Give me a shout and we can discuss your agency’s business development program. I’ll give you a smart idea in 15 minutes. I have worked with over one hundred agencies to help them grow and prosper and smile. Take me up on my Vito Corleone offer.