Tag Archives: video

eMarketer and Digital Advertising Growth

eMarketer and Digital Advertising Growth Douglas Clarke, eMarketer’s PR Manager – North America (dclark@emarketer.com) shared some information on the digital advertising market ahead of the large Advertising Week conference. US Advertising Revenue In 2016, total media ad spending will reach $195.76 billion, an increase of 6.9% over last year.   This year in the US, digital ad […]

4 Advertising Agencies That Get Video Marketing

Does Your Advertising Agency Get Video Marketing? You know video is a powerful marketing platform. You know that people absorb more information from videos than from reading (Why? Maybe it’s our 2016 style mobile phone-driven ADHD…) You know that video sells because you remember how much those mini shoe demo videos did to increase Zappos’ […]

My Friend David Bowie On My Personal Mantra

Just Watch & Listen To His’ Advice. Hey, you could be reading a bunch of marketing… advertising… ad agency… how to do social media, etc. stuff. This is much better advice. My Friend David Bowie On My Personal Mantra “If I feel a little unsafe where I am going –  I am going in the […]

Must Watch Internet Trends Via Mary Meeker

Share This With Your Team: Mary Meeker’s 2016 Internet Trends Report & Its Impact On Advertising A must read: The annual Mary Meeker peek at what’s happening in the Internet universe. Kleiner Perkins Caufield & Byers partner Mary Meeker delivers her annual internet trends report. She says “easy growth is behind us” as the newest […]

The Unignorable Advertising Agency

The Unignorable Advertising Agency Wins New Clients There are lots of ways to win a new account for your advertising agency. You get a referral (the default for many agencies); you have a unique expertise (let’s say mobile); you are known as a specialist in a category or geography; you have a kick-ass thought leadership […]