This Portland Ad Sucks (Or, Um, Screws Up)
I don’t usually write about poor advertising. There is simply too much of it. However, this ad for Hawthorne Cutlery, a Portland knife shop, caught my attention. In fact, I assume that catching my attention was what the shop intended.
However, boy did they fuck up. Pulling me in with a cunniligous oriented headline (not sure I’ve ever used this ‘C’ word in my blog) does in fact pull me in. But, not the way the advertiser wanted. The headline and WTF photograph pulls me into thinking that these guys are very lame.
Last point, I feel sorry for the adjacent ad. Not sure that a whole lot of brunchers want to be associated with munchers. SORRY!!!! I couldn’t control myself.
This critique highlights the importance of thoughtful advertising. While edgy headlines can grab attention, they risk alienating audiences if poorly executed. Advertisers should focus on creative yet tasteful approaches. For fun and engaging ideas, check out wheelie party—where creativity meets celebration!