Tag Archives: facebook

Ad Agency… Should You Use Facebook?

Should ad agencies be using Facebook in their client’s online media program? Not according to a scathing new Forrester report. Read Forrester’s open letter to Mark Zuckerberg. A graphics fan? Here is the most damning chart…   And, for a distillation of the Forrester report, here is Business Insider’s take. I’ll digest the report just […]

Ad Agency CEO’s: 1 Facebook Reason To Pay Attention To Mobile

I’ve written about how ad agencies, and digital agencies for that matter, need to move into mobile much faster. A Wall Street Journal article on Facebook’s growth,  “Facebook’s Hard Desk Job”, reported that Facebook is seeing phenomenal growth in mobile advertising (from $0 to $374 million in the 1st quarter — this kinda amazing factoid hammers last year’s fear […]