facebook Archives - Peter Levitan & Co.

Should ad agencies be using Facebook in their client’s online media program? Not according to a scathing new Forrester report. Read Forrester’s open letter to Mark Zuckerberg.

A graphics fan? Here is the most damning chart…

And, for a distillation of the Forrester report, here is Business Insider’s take.

I’ll digest the report just like you.

Should Your Agency Be Using Facebook As A business development Tool?

I have been amazed by the amount of time and energy that advertising agencies spend on their Facebook marketing. I mean, really, do you think that Facebook marketing is actually going to drive ad agency business development efforts? When was the last time you “liked” another agency’s Facebook page? Do you think that your future clients are hanging out on your Facebook page? Really?

Need some help with your agency’s social media program? This guy can help.

I’ve written about how ad agencies, and digital agencies for that matter, need to move into mobile much faster.

A Wall Street Journal article on Facebook’s growth, “Facebook’s Hard Desk Job”, reported that Facebook is seeing phenomenal growth in mobile advertising (from $0 to $374 million in the 1st quarter — this kinda amazing factoid hammers last year’s fear that Facebook was missing the mobile parade.)

But, the point that really is the wake up call for agencies is that Facebook U.S. saw a decline from 153 million unique traditional computer visitors to 142 million during the same time period. Think about it… Facebook saw a DECLINE in uniques from the desktop.

What to do Ms. Agency CEO? If I were running an agency I’d be dialing up my mobile chops. Get this… we’ve moved from worrying about Internet advertising killing traditional to mobile killing everything in a blink.

Need more info… From Comscore: