This is a 2019 UPDATE of 2016’s “How to Build A Winning Advertising Agency New Business Program” blog post. By the way, this post currently has over 28,000 views. The post’s popularity is due to three key reasons: 1. It meets a major advertising agency need – the how to build a winning and efficient new business plan. […]
The Ad Agency Business Development Director: How To Get Past Wishful Thinking The awful “Death of a Salesman” image at the left means two things: The salesman is dying and his company’s sales program is probably heading towards a death spiral as well. Advertising agencies should not want to go in this direction. However, many agency sales […]